Gender Matters is a management consultancy which advises businesses and universities on gender issues. Its vision is the equitable career development of both female and male staff. By addressing cognitive bias and increasing gender diversity, these organisations can improve their operational effectiveness, corporate image and success.
Gender Matters consultants will meet with senior management and Boards to discuss gender issues relevant to employment of male and female staff. They present the latest research results on gender diversity and recommend strategies and actions to increase gender equity in an organisation. They specialise in gender topics relevant to women working in male-dominated organisations.
Marketing Challenges of Small & Medium Enterprises (SMEs)
29/08/2012
marketing, small business, target markets, marketing plan, direct marketing, small business challenges, customer list, RFM, recency-frequency-monetary, marketing tips, business development, engagement marketing, customer database, customer information, database segmentation, segmentation, small business owner, email marketing, medium enterprises
What is Preventing Growth for Small Businesses?
14/12/2011
marketing, small business, target markets, sales, sales conversions, marketing plan, small business challenges, marketing programs, marketing tips, business development, engagement marketing, customer information, database segmentation, small business owner
Better Marketing Results with Integrated Multimedia Direct Mail
26/04/2011
marketing, small business, target markets, direct marketing, customer list, business development, engagement marketing, customer database, database segmentation, segmentation, QR Codes, PURL, direct mail, direct response marketing