Introduction
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Global1Training is one of the world’s leading providers of training and education programs through events, books, audio visual aids and continual education programs.
The Challenge
To create a new look and feel that respected the core values of Global1Training. Empower Global1Training with technology that can be used quickly and easily.
Devise a method of communicating with customers that would increase site traffic and convert seminar attendees.
The Process
In order to modernise the Global1Training logo, we opted for a more abstract, approach - representing the idea of the globe rather than selecting a literal depiction. Thus we have used colours and shapes which people automatically associate with the globe, evoking similar ideas and connections, and which create a sense of the energy and dynamism integral to the Global1Training brand.
Our partners in the Licensee Network used a soft approach of flowing design lines to allow the viewer more focus on the content of the website. This concept was carried on throughout all of Global1Training’s communications. A fresh colour palette was utilised to inspire a thriving learning environment, one where the user feels at easy and not rushed as they continue their online experience throughout the Global1Training website.
The Result
Our partners in the Licensee Network did a lot of usability testing to really understand the user for this particular business segment. The website needed to inspire confi dence, be easy to navigate and allow users to make their choices quickly. This was overcome with large buttons on the front page to trigger links directly into the ecommerce page. This alone made an immediate increase in sales. In a matter of 3 clicks a user can see the course or seminar that they are interested in, read more and then purchase through the secure website.
An implementation of VEMail was installed to notify users of upcoming events by way of enewsletters. This keeps users of and subscribers to Global1Training completely informed, and generates a high volume of repeat business.