Introduction
InterContinental Hotels Group PLC of the United Kingdom is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, over 3,650 hotels and 540,000 guest rooms in nearly 100 countries and territories around the world.
The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with over 28 million members worldwide.
The Challenge
Intercontinental hotels engaged our partners in the Licensee Network to build a variety of websites for their various hotels.
The Process
The team designed several new websites for Intercontinental which included
They were designed to reflect the look and feel of the chain of hotels and to convey a stylish presence for the company online.
Our partners in the Licensee Network is currently building a new website for Hotel Maitai on a CMS platform and are integrating the website with our world class email marketing software: VeMail. They will then continue to provide them with regular web updates.
Our partners in the Licensee Network is also currently in discussion with Intercontinental to rebuild the original websites on a CMS platform next year to enable staff to regularly update and change content on the website.
The Result
Our partners in the Licensee Network created a variety of websites for Intercontinental Hotels which reflect the style and image of the company and significantly enhances their online profile.
Furthermore, each hotel now has a distinctive website to communicate with existing and potential customers and will have the ability next year to manage their content using a CMS platform.