Introduction
The Boating Club concept was formulated to appeal to the large segment of the population who would like to have the use of a luxury boat without the associated costs of whole boat ownership. The Leisure Boating Club Rose Bay is a full service operation, catering for the novice boatie who wishes to take up boating; through to the seasoned boat owner who finds they no longer utilise their boat to an economical degree. All vessels in the club are brand new, and are fully serviced, maintained and cleaned by the club. This allows for a complete five star walk on, walk off service for their members.
The Challenge
Our partners in the Licensee Network designers had to come up with a fresh new look for their website which would appeal to the varied target audience who are attracted to the club.
The Process
They worked on a selection of designs for the website. The final design was chosen based on the appeal the site will portray to the public.
The Result
Our client now receives more test drive requests, bringing them more sales. The focus on an information-rich website means that less sales people are required, the sales cycles are reduced and more leads are generated.