Introduction
P1 offers its members the ultimate way to drive the world’s finest and fastest cars without the drawbacks and costs of ownership. In return for an annual membership fee, the club takes care of depreciation, maintenance, insurance and storage which then leaves members free to the enjoy cars.
The Challenge
Our partners in the Licensee Network designers needed to create a new design template for their newsletters and a fresh new look for the P1 Australia website. The design will be chosen based on the appeal the site will portray to the public.
The Process
They worked on a specific brief for the design of each monthly newsletter, to communicate with customers and potential customers about news and upcoming events.The newsletter templates created in VeMail for P1 Australia will help bring brand awareness and the ability to acquire new contacts.
The Result
The newsletters contain more information which provide an easier means for clientele and potential customers to find the information they need. Our client now receive more test drive requests, bringing them more sales. The monthly newsletter has extremely high open and response rates.