Always provide a ‘Call to Action’

Make sure every marketing message you prepare has a ‘call to action’ to tell your potential customers what they have to do to take up your offer.  Make it very clear and do not assume they will know what to do.  The same rule applies for any communications medium you use from broadcast media, print advertisement, flyers, brochures, direct mail, emails and even the different web pages of your online business presence.

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