Direct Response Offers

In an economic downturn, marketing budgets are often the first “knee-jerk reaction” to slash costs. However marketing in an economic downturn isn't about marketing LESS; it's about marketing BETTER and SMARTER

Make sure every promotional marketing message you use has an offer for your recipients to respond to in the timeframe you want them to.  Your promotional message must us AIDA. Attract their attention to read or listen to your message, generate Interest in your offering, create Desire to acquire your offering and must provide them with a Call-to-Action within a specified timeframe to take advantage of your offer.

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