Give them a reason to come back for more! Consider including a ‘thank-you’ coupon with every customer purchase and provide them with an incentive or discount that they can receive on a future purchase. You need to nurture the customer relationship by keeping in touch and offering value with every contact you make with your customers. The most cost effective manner to stay in touch with your customers and drive repeat business is with permission based email or e-newsletter marketing. Every business must have email marketing in today’s Internet connected world.
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