Emphasize your Call to Action

Your offer is the critical component of securing the sale. Make your offer copy clear with emphasis on the corresponding ‘Call to Action’ on your web landing page or promotional email so it will stand out.

Use white space or a box around it with some sort of contrast to point out where the visitor needs to focus to acquire the item.

Finally, make sure you spell out exactly what will happen when someone fills out the form or clicks on the ‘Call to Action’ link.

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