Better Marketing Results

Group discussion on marketing challenges and solutions

Patrick Zuluaga - Sunday, April 17, 2011
At a recent small networking business group (SBNG) breakfast meeting, we discussed the challenges in marketing and what were their successful experiences in reach out to their target markets.  Here is the list complied from the meeting:
  • Face to Face meetings (Personal Networking & Selling)
  • Understanding exactly who is your target market/customer (targeting potential customers)
  • Using a system to generate a prospecting funnel and manage the conversion process
  • Testing marketing first before bulk roll-out of the campaign
  • Having the right attitude toward communications with your prospective customers - helping instead of selling
  • Target your own customer database using RFM segmentation (define)
  • Market & sell your benefits not features (how) or use an Objectives-Benefits-Features (define) chart
  • Use marketing mediums that your customers use not what you are comfortable with.
What did you think? What is your own experiences with successful marketing?
Trevor Monaghan commented on 20-Apr-2011 12:32 PM
It doesn't matter what industry you are in, all that matters is that you know who your target customer is and that you educate them to buy your solution. You then create systems to guarantee they get the results promised every time. If you have massive
value to give your target market then it's up to you to go outside your comfort zone to ensure that you get the opportunity to provide the solution. Don't wait to be discovered, becuase you will wait forever and what a shame that would be for your potential
Anonymous commented on 10-Nov-2012 06:06 PM
Marketing challenges and solutions you mention,is helpful at timing of dealing with your client.Thanks for sharing us.

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