Better Marketing Results

Introducing our email marketing feature-packed September release!

Patrick Zuluaga - Sunday, September 23, 2012
We’re excited to announce the details of our feature-packed September release, due to go live 25th September 2012.

Please take the time to read through the new features, enhancements and relevant documentation below, so you are prepared and able to take advantage of these new improvements for your business.

New email marketing feature highlights

A fresh set of email newsletter templates

We all know the time it takes to build beautiful email newsletters that look great. That’s why in this release, we’ve put together a brand new set of email campaign templates for you to use for your business.

 

There are 10 new email templates in total, spanning a range of themes, and a great starting point for your next email newsletter or promotional email. We’ve thoroughly tested this new set of templates across a full-range of desktop and web-based email clients, so you can rest assured they’ll look just as stunning, whatever the recipient is using.

You’ll also notice that we’ve refreshed the template selection screen, making it much easier to get an idea of the template you’re selecting before you apply it.

Additional email marketing enhancements

Enhanced workflows and interface for choosing recipient lists

We’ve made it far easier to search through and select your email recipient lists when creating new campaigns, simply start typing and we’ll automatically filter the through your existing lists.

The ability to “exclude” lists or custom reports from final recipients

Easily include and or exclude a certain list of recipients from your total pool of recipients. For instance, this is especially handy if you’re sending to a large list, but would like to exclude all customers who haven’t made a purchase in the 6 months.

New campaign performance report for email clients recipients are using

A brand new report for monitoring which email clients your recipients are opening newsletters with. Keep an eye on this metric, and make sure you optimize your campaign content to look great in the most popular clients.

Updated “sending” status for campaigns so you can easily monitor it’s sending progress

Keep an eye on the sending progress of your campaign as it sends to recipients.

Improved import .csv template for mailing lists

Streamlined import template, to speed up your day-to-day imports.

Unlimited, specifiable module templates

You can now specify your own HTML module templates when rendering modules, by simply adding the template’s file path as a parameter. >> Contact PMZ Marketing for details.

Embed dynamic modules inside email campaigns

We’re enabling you and to insert dynamic modules such as news items and blog posts inside email marketing campaigns, using our completely revamped Module Manager. These modules are then dynamically rendered when the campaign is sent, so the recipient sees the latest content.

There are a range of useful cases where this would come in handy – for instance, including the latest new announcement in your campaign, or embedding an up-to-date list of upcoming events customers can book in to. The goal here is to enable you to predefine templates for your clients with these dynamic modules built-in, or set up an on-going email series with the modules baked in. >> Contact PMZ Marketing for details.

Modules inside email newsletters

Using the new specifiable module templates feature detailed above, you can easily create and render these modules in a way that’s email newsletter friendly, opposed to simply inserting the web-version of the module. >> Contact PMZ Marketing for details.

Other great feature improvements

Refreshed Toolbox (previously Module Manager) for Admin v3

A completely revamped module manager (aka Toolbox) that neatly docks to the right of the WYSIWYG editor.

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