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Many of you will have read or heard of this quote before by Chris Grosser "Opportunities don't happen. You create them".
In your own business have you developed a process to develop opportunities and drive prospects to your sales funnel?
How are you using marketing to develop your business opportunities? Are you using Direct Response Marketing effectively?
Read our previous blog post at https://www.pmzmarketing.com.au/better-marketing-results/direct-response-marketing for information (Direct Response Marketing).
If you need assistance with your marketing efforts, Contact Us - PMZ Marketing is Better Marketing Results
It is my view and experience that the best marketing technique to drive new business development is direct response marketing!
What is direct response marketing? It is a marketing technique designed to generate immediate business results from a promotional offer.You can read my article about using AIDA (Attract, Interest, Desire, Action) to help you prepare your promotional offer from our many articles at our Marketing Resource Library.
Your promotional marketing message or direct response offer will have the following attributes:
Over the years, my clients and I have successfully used direct response marketing techniques using the following communication channels:
I am interested in hearing from you on your own direct response marketing results, what has your experience been in using direct response marketing techniques?
Please share with us and join the discussion.
For those of you in the retail business here are the key dates to plan for your marketing and sales campaigns.
In the lead up to these dates you should be developing your marketing campaigns to drive sales traffic to your web stores.
As always, PMZ Marketing is here to help with anything you need.
Better Marketing Results – Patrick Zuluaga
PS> Signup for your FREE 30-day eMail Marketing offer at www.pmzmarketing.com.au/free-email-marketing-trial-offer-mobile
This Infographic from Monetate Marketing Infographics has valuable insight for any business looking to get better marketing results from their online efforts. In my article titled "How to Make your Customer Database your Best Friend" you will read about how you can be in the best position to implement personalisation using your customer information. Patrick Zuluaga, PMZ Marketing
The Internet is full of information on how 'Content is King' coupled with keywords as a major component of your search engine optimisation efforts. Yes, a lot of the information published is valid and is correct to a point.
The important point that should never be forgotten with your content strategy and efforts is that you need to write for a human being first and foremost specifically tailoring your message or content into what is relevant, useful and interesting to your target audience.
I have written an article titled "How will Content Strategy help your business?" Have a read and tell us what you think and how you have been using content to successfully grow your business! I am equally interested in your view of what doesn't work based on your own experience.
I thought I should share this with you all. It is an American based infographic from Monetate (www.monetate.com), however the information is relevant to businesses here that have both a physical 'brick & mortar' retail shop and a online web store. I find that most retail businesses that have this scenario have yet to take advantage of the all powerful mobile device and how it is now driving their purchase options and actions. Why do you think this is the case?Monetate Marketing Infographics
This is a puzzle for many a business owner with the majority of business managers and owners looking to grow web traffic using search engine optimisation or search engine marketing.
Yes, building web traffic volume is very important to the success of an online business. However, we need to keep in mind that NOT all web visitor traffic is equal. Traffic for traffic volume alone is a total waste of our time and resources. We need the right kind of quality traffic – targeted and interested potential customers!What in your own experience contributes to a successful online web business presence? Let's hear from you!
In my marketing newsletter for November 2012 I answered the question "How can You Achieve Effective Online Marketing?"
While many in the business world perceive that online marketing is difficult and complex to achieve the desired results, I view the situation as really a lack of understanding marketing principles.
Let us list these challenges for achieving better marketing results for your business whether using online marketing and/or traditional print based-marketing.
We have three key business marketing challenges, these are:
What is your prospective of these three key points in online marketing versus marketing as a whole?
Clearly the same principles apply and once you understand and master the concepts it will work for your online marketing too!
Let us hear your views.
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