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Many of you will have read or heard of this quote before by Chris Grosser "Opportunities don't happen. You create them".
In your own business have you developed a process to develop opportunities and drive prospects to your sales funnel?
How are you using marketing to develop your business opportunities? Are you using Direct Response Marketing effectively?
Read our previous blog post at https://www.pmzmarketing.com.au/better-marketing-results/direct-response-marketing for information (Direct Response Marketing).
If you need assistance with your marketing efforts, Contact Us - PMZ Marketing is Better Marketing Results
It is my view and experience that the best marketing technique to drive new business development is direct response marketing!
What is direct response marketing? It is a marketing technique designed to generate immediate business results from a promotional offer.You can read my article about using AIDA (Attract, Interest, Desire, Action) to help you prepare your promotional offer from our many articles at our Marketing Resource Library.
Your promotional marketing message or direct response offer will have the following attributes:
Over the years, my clients and I have successfully used direct response marketing techniques using the following communication channels:
I am interested in hearing from you on your own direct response marketing results, what has your experience been in using direct response marketing techniques?
Please share with us and join the discussion.
For those of you in the retail business here are the key dates to plan for your marketing and sales campaigns.
In the lead up to these dates you should be developing your marketing campaigns to drive sales traffic to your web stores.
As always, PMZ Marketing is here to help with anything you need.
Better Marketing Results – Patrick Zuluaga
PS> Signup for your FREE 30-day eMail Marketing offer at www.pmzmarketing.com.au/free-email-marketing-trial-offer-mobile
In my marketing newsletter for November 2012 I answered the question "How can You Achieve Effective Online Marketing?"
While many in the business world perceive that online marketing is difficult and complex to achieve the desired results, I view the situation as really a lack of understanding marketing principles.
Let us list these challenges for achieving better marketing results for your business whether using online marketing and/or traditional print based-marketing.
We have three key business marketing challenges, these are:
What is your prospective of these three key points in online marketing versus marketing as a whole?
Clearly the same principles apply and once you understand and master the concepts it will work for your online marketing too!
Let us hear your views.
The three of the most common and difficult small business and medium enterprises marketing challenges are:
I have published an article on the Marketing Challenges of Small Business & Medium Enterprises (SME) that provides useful information and tips on how these challenges can be handled.
Many of you that have been in business a number of years will have encountered these challenges and have survived the experience to grow their businesses. For those of you that have kindly share with us your successes in managing these small business and medium enterprises marketing challenges.
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