Better Marketing Results

Opportunities and You

Patrick Zuluaga - Monday, May 28, 2018

Many of you will have read or heard of this quote before by Chris Grosser "Opportunities don't happen. You create them".

In your own business have you developed a process to develop opportunities and drive prospects to your sales funnel?

How are you using marketing to develop your business opportunities? Are you using Direct Response Marketing effectively?

Read our previous blog post at https://www.pmzmarketing.com.au/better-marketing-results/direct-response-marketing for information (Direct Response Marketing).

 If you need assistance with your marketing efforts, Contact Us - PMZ Marketing is Better Marketing Results

Your Marketing Campaigns will bring in New Sales

Patrick Zuluaga - Wednesday, January 06, 2016

For those of you in the retail business here are the key dates to plan for your marketing and sales campaigns.

  • Late January & early February - Back to School
  • 14th February - Valentine's Day
  • 25th - 28th March - Easter
  • 8th May - Mother's Day
  • 17th May - Click Frenzy
  • Last week of June - EoFY
  • 4th September - Father's Day
  • 31st October - Halloween
  • 1st November - Melbourne Cup Day
  • 11th November - Singles Day
  • 25th November - Black Friday (following Thanksgiving Day in the USA)
  • 28th November - Cyber Monday (Monday after Thanksgiving Day in the USA)
  • 25th December - Christmas
  • 26th December - Boxing Day Sales

In the lead up to these dates you should be developing your marketing campaigns to drive sales traffic to your web stores.

As always, PMZ Marketing is here to help with anything you need.

Better Marketing Results – Patrick Zuluaga

PS> Signup for your FREE 30-day eMail Marketing offer at www.pmzmarketing.com.au/free-email-marketing-trial-offer-mobile

New Video: Email Marketing Metrics Report Update

Patrick Zuluaga - Sunday, October 18, 2015

The Australian Email Marketing Metrics Report has been updated with the latest data from September 2015.

Email Marketing - PMZ Marketing

Patrick Zuluaga - Wednesday, February 26, 2014
As an owner of an online business, one of your key strategies should be keeping your clients informed: whether you're launching a new product they might like, an interesting sales campaign or simply telling them what you've been up to. This is where email marketing steps in and helps you deliver that message easy, efficient and fast. 

What is email marketing?

Electronic or email marketing is sending a commercial message to a group of people (usually your client database) using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing covers promotional advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, brand awareness and increase sales, push products and services.

Email marketing is usually sent to your segmented lists from your current customer databases. Broadly, the term is usually used to refer to:

  • Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
  • Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
  • Adding advertisements to email messages sent by other companies to their customers.

How does email marketing work?

  • It's a quick method to communicate your message to qualified leads: your audience, clients, users database etc.
  • Allows you to measure the success of your campaigns through custom reports that reflect open rates, click through and bounce rates.
  • Is targeted because you can advertise the correct product, to the correct audience, at the right time for them. In return email marketing builds satisfaction and trust because your clients will receive exactly what they signed up for/what they need/when they need it.
  • Through a correctly targeted email campaign you can increase your return on investment and build a solid database of recurrent clients/visitors.

Email marketing and PMZ Marketing

There are some great built-in tools that will help you maximize the success of your email marketing campaigns:

Email Marketing - PMZ MarketingYou can send three types of email campaigns, in an automated manner:

  • An individual email campaign - one campaign sent to a custom list
  • An email campaign series - dynamic email campaigns based on an event or visitor interaction with your site. For example, you can choose to trigger the campaign 3 days after the visitor signed up for a newsletter.
  • Recurring email campaigns - you can send the same email campaign on a daily, weekly, or monthly basis. And you can also put a campaign on hold when needed, easily.

 

Send email campaign to multiple lists – this will give customers using PMZ Marketing’s email marketing feature more flexibility when managing mailing lists.

Customers can choose to send the campaign to all customers, one or more existing mailing lists, or to a new list. In the same time, you can exclude lists or custom reports from final recipients. And the great thing is that the system will automatically search for contacts present in multiple lists, remove any duplicates and make sure that each subscriber receives the email once.

Email Marketing - PMZ Marketing

Email marketing templates - you can either build your custom templates from scratch or get a head start with our set of cross-client compatible email templates for you and your clients to use. These templates cover a wide range of themes and can be accessed from within your administrative console.

Use email filtering for email campaigns - you will want to filter your lists according to categories to get the best possible results: demographics, geography, activity on the website, product purchases, subscriber validity in the mailing list etc. Using filtering the possibilities are endless, as you can always get more and more granular with your filtering criteria. 

Email Marketing - PMZ MarketingMonitor email campaign performance - Gives you a birds-eye view of your email campaign, including the below reports:

  • Email clients customers used to view the campaign. Example: Microsoft Outlook, Mac Mail, mobile phone, and so on. Keep an eye on this metric, and make sure you optimize your campaign content to look great in the most popular clients.
  • Number of customers that opened the email
  • Actions customer took. Example: A customer submitted a form on your site after viewing an email campaign.

Embed dynamic modules inside email campaigns - embed dynamic modules such as blog posts, news items or event bookings from your online web business presence, right inside email newsletters. These modules are then dynamically rendered when the campaign is sent, so the recipient sees the latest content.

How can You Achieve Effective Online Marketing?

Patrick Zuluaga - Friday, November 09, 2012

In my marketing newsletter for November 2012 I answered the question "How can You Achieve Effective Online Marketing?"

While many in the business world perceive that online marketing is difficult and complex to achieve the desired results, I view the situation as really a lack of understanding marketing principles.

Let us list these challenges for achieving better marketing results for your business whether using online marketing and/or traditional print based-marketing.

We have three key business marketing challenges, these are:

  1. Focused targeting of your potential customers
  2. Compelling relevancy of your offer
  3. Call to action for your interested customers

What is your prospective of these three key points in online marketing versus marketing as a whole?

Clearly the same principles apply and once you understand and master the concepts it will work for your online marketing too!

Let us hear your views.

Introducing our email marketing feature-packed September release!

Patrick Zuluaga - Sunday, September 23, 2012
We’re excited to announce the details of our feature-packed September release, due to go live 25th September 2012.

Please take the time to read through the new features, enhancements and relevant documentation below, so you are prepared and able to take advantage of these new improvements for your business.

New email marketing feature highlights

A fresh set of email newsletter templates

We all know the time it takes to build beautiful email newsletters that look great. That’s why in this release, we’ve put together a brand new set of email campaign templates for you to use for your business.

 

There are 10 new email templates in total, spanning a range of themes, and a great starting point for your next email newsletter or promotional email. We’ve thoroughly tested this new set of templates across a full-range of desktop and web-based email clients, so you can rest assured they’ll look just as stunning, whatever the recipient is using.

You’ll also notice that we’ve refreshed the template selection screen, making it much easier to get an idea of the template you’re selecting before you apply it.

Additional email marketing enhancements

Enhanced workflows and interface for choosing recipient lists

We’ve made it far easier to search through and select your email recipient lists when creating new campaigns, simply start typing and we’ll automatically filter the through your existing lists.

The ability to “exclude” lists or custom reports from final recipients

Easily include and or exclude a certain list of recipients from your total pool of recipients. For instance, this is especially handy if you’re sending to a large list, but would like to exclude all customers who haven’t made a purchase in the 6 months.

New campaign performance report for email clients recipients are using

A brand new report for monitoring which email clients your recipients are opening newsletters with. Keep an eye on this metric, and make sure you optimize your campaign content to look great in the most popular clients.

Updated “sending” status for campaigns so you can easily monitor it’s sending progress

Keep an eye on the sending progress of your campaign as it sends to recipients.

Improved import .csv template for mailing lists

Streamlined import template, to speed up your day-to-day imports.

Unlimited, specifiable module templates

You can now specify your own HTML module templates when rendering modules, by simply adding the template’s file path as a parameter. >> Contact PMZ Marketing for details.

Embed dynamic modules inside email campaigns

We’re enabling you and to insert dynamic modules such as news items and blog posts inside email marketing campaigns, using our completely revamped Module Manager. These modules are then dynamically rendered when the campaign is sent, so the recipient sees the latest content.

There are a range of useful cases where this would come in handy – for instance, including the latest new announcement in your campaign, or embedding an up-to-date list of upcoming events customers can book in to. The goal here is to enable you to predefine templates for your clients with these dynamic modules built-in, or set up an on-going email series with the modules baked in. >> Contact PMZ Marketing for details.

Modules inside email newsletters

Using the new specifiable module templates feature detailed above, you can easily create and render these modules in a way that’s email newsletter friendly, opposed to simply inserting the web-version of the module. >> Contact PMZ Marketing for details.

Other great feature improvements

Refreshed Toolbox (previously Module Manager) for Admin v3

A completely revamped module manager (aka Toolbox) that neatly docks to the right of the WYSIWYG editor.

Marketing Challenges of Small & Medium Enterprises (SMEs)

Patrick Zuluaga - Wednesday, August 29, 2012

The three of the most common and difficult small business and medium enterprises marketing challenges are:

  • Finding new clients and customers
  • Using engaging marketing messages that generate results
  • Implementing business oriented marketing systems

I have published an article on the Marketing Challenges of Small Business & Medium Enterprises (SME) that provides useful information and tips on how these challenges can be handled.

Many of you that have been in business a number of years will have encountered these challenges and have survived the experience to grow their businesses.  For those of you that have kindly share with us your successes in managing these small business and medium enterprises marketing challenges.

The 5 Step Roadmap to Successful Email Marketing

Patrick Zuluaga - Tuesday, November 01, 2011
Email marketing is one of the most cost effective communications mediums when used properly to add value and build relationships with your recipients. Here are the five steps to follow in building an effective email marketing program:

One: Define your business objective

You need to be absolutely clear about what you want to achieve.

Two: Build your email list

Put a plan in place to start growing your list.

Three: Prepare your message

Plan ahead and spend most of your effort on the message you want to get to the recipient and what action will result from it.  Follow the AIDA guide; attract the Attention of the reader, generate their Interest, create a Desire for the reader to act and provide them with a call to Action.

Four: Test and test again

Test for open rates with different email subject lines and test click thru rates for different call to actions.  Once you have the email that best performs send it to your target list.

Five: Measure and track your results

Use your email marketing analysis tools to measure the results of your effort versus the objectives you have set for the email marketing campaign.

Share with us your views on how you have used email marketing to promote your business - what works and what does not work.

[Read the complete article]


Contact Details

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