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Many of you will have read or heard of this quote before by Chris Grosser "Opportunities don't happen. You create them".
In your own business have you developed a process to develop opportunities and drive prospects to your sales funnel?
How are you using marketing to develop your business opportunities? Are you using Direct Response Marketing effectively?
Read our previous blog post at https://www.pmzmarketing.com.au/better-marketing-results/direct-response-marketing for information (Direct Response Marketing).
If you need assistance with your marketing efforts, Contact Us - PMZ Marketing is Better Marketing Results
The other point that Amazon took time to explain was their FBA (Fulfillment By Amazon). This can potentially be a significant advantage for the seller. Follow the links below for further information:
As a business have you considered or considering listing your products on Amazon Marketplace? Have you listed products on other Amazon Marketplace locations? If so, would you recommend it to others?
PS>> Read a LinkedIn post titled "Key takeouts & insights from the very first Amazon Seller Summit in Australia" by Roger Dunn from MediaCom
It is my view and experience that the best marketing technique to drive new business development is direct response marketing!
What is direct response marketing? It is a marketing technique designed to generate immediate business results from a promotional offer.You can read my article about using AIDA (Attract, Interest, Desire, Action) to help you prepare your promotional offer from our many articles at our Marketing Resource Library.
Your promotional marketing message or direct response offer will have the following attributes:
Over the years, my clients and I have successfully used direct response marketing techniques using the following communication channels:
I am interested in hearing from you on your own direct response marketing results, what has your experience been in using direct response marketing techniques?
Please share with us and join the discussion.
For those of you in the retail business here are the key dates to plan for your marketing and sales campaigns.
In the lead up to these dates you should be developing your marketing campaigns to drive sales traffic to your web stores.
As always, PMZ Marketing is here to help with anything you need.
Better Marketing Results – Patrick Zuluaga
PS> Signup for your FREE 30-day eMail Marketing offer at www.pmzmarketing.com.au/free-email-marketing-trial-offer-mobile
The Australian Email Marketing Metrics Report has been updated with the latest data from September 2015.
From a marketing prospective the use of hashtags will:
Read the complete article on 'Improve Your Marketing with Hashtags' for information on how to use hashtags for your marketing.
What is your own experience with hashtags? Do you think these are overused or just another trend that will fall away? Let us know either way.
This Infographic from Monetate Marketing Infographics has valuable insight for any business looking to get better marketing results from their online efforts. In my article titled "How to Make your Customer Database your Best Friend" you will read about how you can be in the best position to implement personalisation using your customer information. Patrick Zuluaga, PMZ Marketing
What is email marketing?
Electronic or email marketing is sending a commercial message to a group of people (usually your client database) using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing covers promotional advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, brand awareness and increase sales, push products and services.
Email marketing is usually sent to your segmented lists from your current customer databases. Broadly, the term is usually used to refer to:
How does email marketing work?
Email marketing and PMZ Marketing
There are some great built-in tools that will help you maximize the success of your email marketing campaigns:
You can send three types of email campaigns, in an automated manner:
Send email campaign to multiple lists – this will give customers using PMZ Marketing’s email marketing feature more flexibility when managing mailing lists.
Customers can choose to send the campaign to all customers, one or more existing mailing lists, or to a new list. In the same time, you can exclude lists or custom reports from final recipients. And the great thing is that the system will automatically search for contacts present in multiple lists, remove any duplicates and make sure that each subscriber receives the email once.
Email marketing templates - you can either build your custom templates from scratch or get a head start with our set of cross-client compatible email templates for you and your clients to use. These templates cover a wide range of themes and can be accessed from within your administrative console.
Use email filtering for email campaigns - you will want to filter your lists according to categories to get the best possible results: demographics, geography, activity on the website, product purchases, subscriber validity in the mailing list etc. Using filtering the possibilities are endless, as you can always get more and more granular with your filtering criteria.
Monitor email campaign performance - Gives you a birds-eye view of your email campaign, including the below reports:
Embed dynamic modules inside email campaigns - embed dynamic modules such as blog posts, news items or event bookings from your online web business presence, right inside email newsletters. These modules are then dynamically rendered when the campaign is sent, so the recipient sees the latest content.
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