Better Marketing Results

Facebook Photo Popularity Contests :: Seed Greek Kouzina

Patrick Zuluaga - Sunday, August 13, 2017
If you are a small to medium sized business you might wonder how best to gain business with Facebook and may have experimented with Facebook advertising to promote your business.

Rather than expecting an instant convert to a customer which only happens if your product or service is perceived as low risk and no long term commitments.

How about engaging and nurturing your potential customers rather than immediately try to convert them to be a customer? You may have heard the 7x touch points in building customer relationships and social media channels excel in helping you achieve your engagement and brand relationship building.

Develop your Facebook advertisement campaign with engagement in mind with an activity that is fun rewarding and supporting of your business growth?

Here is an example from Seed Greek Kouzina:

"Only 11 days remaining to submit your own photo and/or to vote for your preferred photo of Greek food and cuisine!"

"Our photo popularity contest starts today!
Win a dinner for 4 to the value of $200
Contest period 1/08/2017 - 24/08/2017

Contestants are invited to submit photos of Greek food dishes (limit of one per day) and to encourage their family and friends to vote (one vote per person) on their preferred photo image. The winner will be based on the Greek dish photo image with the most popular votes after the contest period. The winner will be announced on the 25th August 2017"

Visit - https://www.facebook.com/SeedCuisine/app/451684954848385 or http://woobox.com/joqnzw

Infographic on Instagram Marketing Planning

Patrick Zuluaga - Sunday, November 24, 2013

We know that teenagers are moving away from Facebook and any business that is targeting this demographic needs to take immediate notice.  Instagram is one of the strong winners in this trend and businesses need to consider how to promote by sharing picture images on this social network.

Here is an infographic from Bluewire Media on how to use Instagram with only 5 minutes a day.

What do you think? Can you spare 5 minutes a day from everything your busy day?

Instagram 5 Minute Marketing Plan InfographicInstagram 5 Minute Marketing Plan Infographic by Bluewire Media

How can You Achieve Effective Online Marketing?

Patrick Zuluaga - Friday, November 09, 2012

In my marketing newsletter for November 2012 I answered the question "How can You Achieve Effective Online Marketing?"

While many in the business world perceive that online marketing is difficult and complex to achieve the desired results, I view the situation as really a lack of understanding marketing principles.

Let us list these challenges for achieving better marketing results for your business whether using online marketing and/or traditional print based-marketing.

We have three key business marketing challenges, these are:

  1. Focused targeting of your potential customers
  2. Compelling relevancy of your offer
  3. Call to action for your interested customers

What is your prospective of these three key points in online marketing versus marketing as a whole?

Clearly the same principles apply and once you understand and master the concepts it will work for your online marketing too!

Let us hear your views.

Marketing Challenges of Small & Medium Enterprises (SMEs)

Patrick Zuluaga - Wednesday, August 29, 2012

The three of the most common and difficult small business and medium enterprises marketing challenges are:

  • Finding new clients and customers
  • Using engaging marketing messages that generate results
  • Implementing business oriented marketing systems

I have published an article on the Marketing Challenges of Small Business & Medium Enterprises (SME) that provides useful information and tips on how these challenges can be handled.

Many of you that have been in business a number of years will have encountered these challenges and have survived the experience to grow their businesses.  For those of you that have kindly share with us your successes in managing these small business and medium enterprises marketing challenges.

What is Preventing Growth for Small Businesses?

Patrick Zuluaga - Wednesday, December 14, 2011
Did you know that more often it is the things that you may not be doing that will have a much greater impact on your business growth than those that you do? These are areas that I have found as a business consultant as the most prevalent in holding back the growth of small companies:
  • Understanding your Customer Market
  • Adequate Planning
  • Managing Cash Flow
  • Operating a Marketing and Sales Development Process
  • Targeted Marketing Campaigns and Programs

What do you think? In your own business situation have you faced these issues or other more significant challenges? Share with us your views and expereinces.

[Read the complete article]

The 5 Step Roadmap to Successful Email Marketing

Patrick Zuluaga - Tuesday, November 01, 2011
Email marketing is one of the most cost effective communications mediums when used properly to add value and build relationships with your recipients. Here are the five steps to follow in building an effective email marketing program:

One: Define your business objective

You need to be absolutely clear about what you want to achieve.

Two: Build your email list

Put a plan in place to start growing your list.

Three: Prepare your message

Plan ahead and spend most of your effort on the message you want to get to the recipient and what action will result from it.  Follow the AIDA guide; attract the Attention of the reader, generate their Interest, create a Desire for the reader to act and provide them with a call to Action.

Four: Test and test again

Test for open rates with different email subject lines and test click thru rates for different call to actions.  Once you have the email that best performs send it to your target list.

Five: Measure and track your results

Use your email marketing analysis tools to measure the results of your effort versus the objectives you have set for the email marketing campaign.

Share with us your views on how you have used email marketing to promote your business - what works and what does not work.

[Read the complete article]

Why Optimise your Website for Tablets and Smart Phones?

Patrick Zuluaga - Monday, July 25, 2011
Some of our readers will note that in landscape mode tablets and smart phones can accommodate websites designed for desktop computers as these devices are fully capable of the screen resolutions that match the desktop.  However, I don't think these are the same! Web content will appear so much smaller and will almost be unreadable without zooming with your two fingers to expand the view.

With desktop computers we use mouse clicks and keyboards while for tablets and smart phones we use “finger sweeps” and on-screen touch keyboards.

It is a completely different user experience for the web visitor that I am sure you will all agree.

What do you think? If your business has implemented optimised web templates for tablets and smart phones, what were the drivers that were considered to making this a priority for your online web business presence?

Use QR Codes to Obtain Instant Responses for your Direct Mail!

Patrick Zuluaga - Tuesday, May 31, 2011
QR codes can be used to increase the response rate of your marketing campaigns exponentially.

They are quick and very easy quick to use.  Use your smart phone to simply point and scan.  

What are some of the benefits for using QR codes with your marketing?
  • Extremely quick responses and conversions for traditional offline marketing
  • You are able to track responses easily
  • Leverage on social networks to reach out to new customers
  • Use premium advertising and marketing space effectively
  • QR codes are so easy to share
What is your own experience with QR Codes?  Have you been a recipient of a direct response piece using QR Codes for the 'Call to Action? Did you use it? What was your impression?

Or perhaps, you have used QR Codes with your own marketing campaign? How did it go? Were the results to your satisfaction?

Group discussion on marketing challenges and solutions

Patrick Zuluaga - Sunday, April 17, 2011
At a recent small networking business group (SBNG) breakfast meeting, we discussed the challenges in marketing and what were their successful experiences in reach out to their target markets.  Here is the list complied from the meeting:
  • Face to Face meetings (Personal Networking & Selling)
  • Understanding exactly who is your target market/customer (targeting potential customers)
  • Using a system to generate a prospecting funnel and manage the conversion process
  • Testing marketing first before bulk roll-out of the campaign
  • Having the right attitude toward communications with your prospective customers - helping instead of selling
  • Target your own customer database using RFM segmentation (define)
  • Market & sell your benefits not features (how) or use an Objectives-Benefits-Features (define) chart
  • Use marketing mediums that your customers use not what you are comfortable with.
What did you think? What is your own experiences with successful marketing?

What Makes a Successful Small Business Owner?

Patrick Zuluaga - Tuesday, March 22, 2011
In my experience as a marketing consulting with business owners I have found that the following traits are characteristics of successful business owners along with a profound view that they have ownership and are accountable for their own success.
  • Planning
  • Systemise
  • Test & Measure
  • Watch Competition
  • Focused Marketing
  • Engage with Stakeholders
  • Persistence and Perseverance
  • Cash is King
  • Entrust your Staff
  • Keep it All Together
  • Look after Yourself
  • Dedication and Passion

What do you think? As a business owner how many of these characteristics are in your profile?  What have you identified as an area for development and what are you going to do about it?

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Blog Posts
  1. Cheapest Workboots Christmas Sale Patrick Zuluaga 18-Dec-2017
  2. Update: Amazon Marketplace Australia - a New Sales Channel Patrick Zuluaga 14-Nov-2017
  3. Facebook Photo Popularity Contests :: Seed Greek Kouzina Patrick Zuluaga 13-Aug-2017
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