One: Define your business objectiveYou need to be absolutely clear about what you want to achieve.
Two: Build your email listPut a plan in place to start growing your list.
Three: Prepare your messagePlan ahead and spend most of your effort on the message you want to get to the recipient and what action will result from it. Follow the AIDA guide; attract the Attention of the reader, generate their Interest, create a Desire for the reader to act and provide them with a call to Action.
Four: Test and test againTest for open rates with different email subject lines and test click thru rates for different call to actions. Once you have the email that best performs send it to your target list.
Five: Measure and track your resultsUse your email marketing analysis tools to measure the results of your effort versus the objectives you have set for the email marketing campaign.
Share with us your views on how you have used email marketing to promote your business - what works and what does not work.