- Addresses a specific group of people or targeted audience
- Uses creative to cut-thru the clatter of the mail box
- Offers a personalised message that communicates a compelling benefit
- Creates a sense of urgency and excitement with the mail piece
- Provides a your clear and visible ‘call to action’
How can we use integrated multimedia to dramatically improve the results from direct mail campaigns? Consider the following factors:
- Personalise all communications with the recipient across the different media
- Using several multimedia channels in the promotional campaign
- Letter, postcard or mailing piece
- Mobile phones and other smart mobile devices
- Web landing pages with personalised URL (PURL – define)
- Email marketing and auto-responders
- Using a QR image (QR Code define) image to support the ‘call to action’
What is your own experience with integrated multimedia direct mail campaigns? Let's hear from you.