Better Marketing Results

Posts about small business

Targeting Potential Customers for Better Marketing Results

- 30 March 2010

As a business owner or manager you are always on the lookout for ways toimprove your business performance. We recognise that achieving Better Marketing Results is working smarter and making your marketing work harder for you and not the other way around.

What are your experiences with?

  1. Marketing above the prospecting funnel to generated qualified sales opportunities and new orders for the business.
  2. Marketing below the prospecting funnel to generate repeat business opportunities and additional orders for your business.


What works and what has not worked?


What can you do to Conquer the Top 6 Small Business Marketing Challenges

Patrick Zuluaga- 17 January 2010
Whatever industry you are in you are likely to encounter the top 6 marketing challenges for small businesses.   As a small business what can you do?   We will have a limited war chest of marketing dollars or even marketing staff at our disposal to tame these challenges. How can we conquer the top 6 small business marketing challenges?
  1. Defining Target Markets
  2. Increasing Repeat Business
  3. Getting Consistent Referrals
  4. Increasing Sales Conversions
  5. Finding Time & Resources for Marketing
  6. Developing a Marketing Plan

Please share with us your own experiences in handling these top 6 small business marketing challenges.


Read the complete article titled "Conquer the Top 6 Small Business Marketing Challenges".

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Blog Posts
  1. How can You Achieve Effective Online Marketing? Patrick Zuluaga | 09/11/2012
  2. Marketing Challenges of Small and Medium Enterprises (SMEs) Patrick Zuluaga | 29/08/2012
  3. What is Preventing Growth for Small Businesses? Patrick Zuluaga | 14/12/2011
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