The Australian Bush Store is one of the oldest businesses in the mountain rainforest village of Kuranda. Starting life as a cottage industry making clothing in an original "old Queenslander", the business started collecting old wares and antique ornaments to decorate the shop and give it character.
Over the years it's taken on a real rustic look and epitomises a bygone era with a remote outback flavour to it's surrounds.The current owners have endeavoured to capitalise on this image by further enhancing the old outback theme with the introduction of the new shop logo which adorns the signage and stationery as well as redecorating the interior of the premises and stocking some unique Australian product to capture that outback feeling.
Many visitors to Kuranda have commented that they love the shop and its unique character. So why not pay us a visit and see for yourself.
Marketing Challenges of Small & Medium Enterprises (SMEs)
29/08/2012
marketing, small business, target markets, marketing plan, direct marketing, small business challenges, customer list, RFM, recency-frequency-monetary, marketing tips, business development, engagement marketing, customer database, customer information, database segmentation, segmentation, small business owner, email marketing, medium enterprises
What is Preventing Growth for Small Businesses?
14/12/2011
marketing, small business, target markets, sales, sales conversions, marketing plan, small business challenges, marketing programs, marketing tips, business development, engagement marketing, customer information, database segmentation, small business owner