by Patrick Zuluaga, PMZ Marketing [Download Article]
We are likely preoccupying our thoughts with how to continue managing growth for our business.
For many business owners this gives us theopportunity to reflect on how we can get better with our business moving forward.
One area of wonderment is the number of times various research reports state that small businesses are missing out on the use of the Internet to research business requirements and consumer desires with a significant action to purchase online after looking up their options. Researches cite that between 40-50% of small businesses do not have a web business presence.
The lack of a web business presence seriously impairs the potential for growth and lead generation for the business. Yes, some businesses may argue that they are doing well without one and use this to justify this situation. However the question really is how much more your business can be doing with a well performing online web business presence.
Let us explore the 4 most common reasons why businesses justify having no web presence and why failing to act in overcoming these obstacles is much more detrimental to the business.
If you are a small business in this situation to think about how you can achieve better marketing results for your own business with an online web business presence.
Marketing Challenges of Small & Medium Enterprises (SMEs)
29/08/2012
marketing, small business, target markets, marketing plan, direct marketing, small business challenges, customer list, RFM, recency-frequency-monetary, marketing tips, business development, engagement marketing, customer database, customer information, database segmentation, segmentation, small business owner, email marketing, medium enterprises
What is Preventing Growth for Small Businesses?
14/12/2011
marketing, small business, target markets, sales, sales conversions, marketing plan, small business challenges, marketing programs, marketing tips, business development, engagement marketing, customer information, database segmentation, small business owner