by Patrick Zuluaga, PMZ Marketing [Download Article]
Essentially content strategy is the planning, preparation and delivery of content information that is relevant and engaging for your target customers in all communication channels that they use to search and consume the information.
When you get the right message content to the right prospective customer at the right time you will achieve your desired business result!
Sounds simple enough however for your content information to be relevant and engaging for your target customers you must be able to ‘join the conversation that is happening in their own minds’ in a powerful emotive way guided by the AIDA technique.
Let us explore how you can develop and implement content strategy to help you grow your business.
There are three key content categories that your strategy must consider and deliver for your business to benefit, these are;
Next we need to understand how a structured approach for these types of messages must be a part of your content strategy to successfully develop and deliver the information.
For each type of the information content that you have identified, apply the following 6 steps to maximise the potential marketing results for your business:
In conclusion – good content strategy implementation nurtures your potential customers, retains your existing customers and grows your business with new and repeat sales.
15/03/2017
marketing, small business, target markets, repeat business, sales, direct marketing, marketing programs, customer list, marketing tips, social media harnessed, business development, customer database, database segmentation, small business owner, medium enterprises, consumer marketing
A Retailer's Guide to social, local, and mobile (SoLoMo) communication channels
12/11/2013
marketing, target markets, sales, marketing programs, marketing tips, business development, database segmentation, retail marketing
Marketing Challenges of Small & Medium Enterprises (SMEs)
29/08/2012
marketing, small business, target markets, marketing plan, direct marketing, small business challenges, customer list, RFM, recency-frequency-monetary, marketing tips, business development, engagement marketing, customer database, customer information, database segmentation, segmentation, small business owner, email marketing, medium enterprises