by Patrick Zuluaga, PMZ Marketing [Download Article]
A hashtag is defined as a useful word or phrase preceded by a hash sign ‘#’. It is most commonly used on social media sites to link messages or content to the specific word or phrase identified by the hashtag. Hashtags make it possible to group messages or posts linked to the hashtag. The power of a hashtag is in the ability to search for the hashtag and to generate a set of messages or posts that contain the hashtag.
From a marketing prospective the use of hashtags will:
You first need to determine the objective of your marketing message and identify who you are targeting with the content. Once you have defined these requirements, now consider the following types of uses for hashtags;
Your success in getting #BetterMarketingResults with the use of hashtags will result from keeping these hashtags simple, easy to remember and relevant to your target market. In addition, making sure you use the hashtags in your marketing messages and promotional content while at the same time encouraging and engaging with your recipients using your hashtags.
Hashtags: #PMZMarketing, #BetterMarketingResults
Marketing Challenges of Small & Medium Enterprises (SMEs)
29/08/2012
marketing, small business, target markets, marketing plan, direct marketing, small business challenges, customer list, RFM, recency-frequency-monetary, marketing tips, business development, engagement marketing, customer database, customer information, database segmentation, segmentation, small business owner, email marketing, medium enterprises
What is Preventing Growth for Small Businesses?
14/12/2011
marketing, small business, target markets, sales, sales conversions, marketing plan, small business challenges, marketing programs, marketing tips, business development, engagement marketing, customer information, database segmentation, small business owner