Better Marketing Results from PMZ Marketing Services & Online Web Business Presence Solutions

Facebook Photo Popularity Contests Seed Greek Kouzina

Patrick Zuluaga- 13 August 2017

If you are a small to medium sized business you might wonder how best to gain business with Facebook and may have experimented with Facebook advertising to promote your business.

Rather than expecting an instant convert to a customer which only happens if your product or service is perceived as low risk and no long term commitments.

How about engaging and nurturing your potential customers rather than immediately try to convert them to be a customer? You may have heard the 7x touch points in building customer relationships and social media channels excel in helping you achieve your engagement and brand relationship building.

Develop your Facebook advertisement campaign with engagement in mind with an activity that is fun rewarding and supporting of your business growth?

Here is an example from Seed Greek Kouzina:

"Only 11 days remaining to submit your own photo and/or to vote for your preferred photo of Greek food and cuisine!"

"Our photo popularity contest starts today!
Win a dinner for 4 to the value of $200
Contest period 1/08/2017 - 24/08/2017

Contestants are invited to submit photos of Greek food dishes (limit of one per day) and to encourage their family and friends to vote (one vote per person) on their preferred photo image. The winner will be based on the Greek dish photo image with the most popular votes after the contest period. The winner will be announced on the 25th August 2017"

Visit - https://www.facebook.com/SeedCuisine/app/451684954848385 or http://woobox.com/joqnzw

marketing, direct marketing, small business challenges, marketing tips, social media harnessed, social media, business development, social media tips, engagement marketing, consumer marketing, Facebook Advertising, Woobox Photo Contest

Direct Response Marketing

Patrick Zuluaga- 15 March 2017

A recent presentation on Direct Response Marketing is available at our Marketing Seminar Presentations page.

It is my view and experience that the best marketing technique to drive new business development is direct response marketing!

What is direct response marketing? It is a marketing technique designed to generate immediate business results from a promotional offer.You can read my article about using AIDA (Attract, Interest, Desire, Action) to help you prepare your promotional offer from our many articles at our Marketing Resource Library.

Your promotional marketing message or direct response offer will have the following attributes:

Creative - to ensure that your marketing information will stand out from the crowd and draw the recipient to read or view your promotional offer immediately
Target Market - is a highly focused and targeted selection of prospective customers for your marketing message offer
Content - utilise an emotive personalised and relevant marketing message that will resonant with the recipient, it must have a compelling and powerful offer with a 'call to action' framed with scarcity or a limited time frame to drive the response

Over the years, my clients and I have successfully used direct response marketing techniques using the following communication channels:

Postal Mail
Email Marketing
Social Media
Leveraged Personal Selling
Cross/Multi-Media

I am interested in hearing from you on your own direct response marketing results, what has your experience been in using direct response marketing techniques?

Please share with us and join the discussion.

marketing, small business, target markets, repeat business, sales, direct marketing, marketing programs, customer list, marketing tips, social media harnessed, business development, customer database, database segmentation, small business owner, medium enterprises, consumer marketing