Promotional design must be integrated into a unified communication strategy, which means that all your branding and logo components must work together in order to create interconnected and exponential impact.
All components of your marketing communications must be build on each other i.e. the whole is greater than the sum of its parts.
How to Make your Customer Database your Best Friend
25/10/2010
small business, target markets, customer list, recency-frequency-monetary, marketing tips, business development, customer database, customer information, database segmentation, segmentation