Viral marketing describes any strategy that encourages individuals to pass on marketing messages to others, creating the potential for exponential growth in the message's exposure and influence.
It is essentially “word of mouth” marketing designed to take advantage of today’s interactive channels and like a virus, viral marketing takes advantage of rapid multiplication to explode the message from a few to thousands and often millions.
Better Marketing Results with Integrated Multimedia Direct Mail
26/04/2011
marketing, small business, target markets, direct marketing, customer list, business development, engagement marketing, customer database, database segmentation, segmentation, QR Codes, PURL, direct mail, direct response marketing
Group discussion on marketing challenges and solutions
17/04/2011
marketing, small business, target markets, small business challenges, marketing programs, customer list, RFM, recency-frequency-monetary, marketing tips, business development, database segmentation, small business owner