Viral marketing describes any strategy that encourages individuals to pass on marketing messages to others, creating the potential for exponential growth in the message's exposure and influence.
It is essentially “word of mouth” marketing designed to take advantage of today’s interactive channels and like a virus, viral marketing takes advantage of rapid multiplication to explode the message from a few to thousands and often millions.
Marketing Challenges of Small & Medium Enterprises (SMEs)
29/08/2012
marketing, small business, target markets, marketing plan, direct marketing, small business challenges, customer list, RFM, recency-frequency-monetary, marketing tips, business development, engagement marketing, customer database, customer information, database segmentation, segmentation, small business owner, email marketing, medium enterprises
Group discussion on marketing challenges and solutions
17/04/2011
marketing, small business, target markets, small business challenges, marketing programs, customer list, RFM, recency-frequency-monetary, marketing tips, business development, database segmentation, small business owner
How to Make your Customer Database your Best Friend
25/10/2010
small business, target markets, customer list, recency-frequency-monetary, marketing tips, business development, customer database, customer information, database segmentation, segmentation