Viral marketing describes any strategy that encourages individuals to pass on marketing messages to others, creating the potential for exponential growth in the message's exposure and influence.
It is essentially “word of mouth” marketing designed to take advantage of today’s interactive channels and like a virus, viral marketing takes advantage of rapid multiplication to explode the message from a few to thousands and often millions.
15/03/2017
marketing, small business, target markets, repeat business, sales, direct marketing, marketing programs, customer list, marketing tips, social media harnessed, business development, customer database, database segmentation, small business owner, medium enterprises, consumer marketing
A Retailer's Guide to social, local, and mobile (SoLoMo) communication channels
12/11/2013
marketing, target markets, sales, marketing programs, marketing tips, business development, database segmentation, retail marketing
Marketing Challenges of Small & Medium Enterprises (SMEs)
29/08/2012
marketing, small business, target markets, marketing plan, direct marketing, small business challenges, customer list, RFM, recency-frequency-monetary, marketing tips, business development, engagement marketing, customer database, customer information, database segmentation, segmentation, small business owner, email marketing, medium enterprises