The design and user experience of your online web business presence is critical to the success of your business. However, if you require your website to store and display data that always needs to be current and quick to access by utilising a database then things can get more challenging.
We design many of our websites to be database driven. This gives you the ability to easily update your website via content management tools and include functionality such as search capabilities within your website, product catalogs, and eCommerce.
Databases are designed to enter, store and retrieve information in a more effective and efficient way. The data is easier to manage and modify real time using administration screens to make changes quickly without having to have any programming knowledge, saving you time and money.
Here are some of the areas where PMZ Marketing can design and create powerful databases:
Marketing Challenges of Small & Medium Enterprises (SMEs)
29/08/2012
marketing, small business, target markets, marketing plan, direct marketing, small business challenges, customer list, RFM, recency-frequency-monetary, marketing tips, business development, engagement marketing, customer database, customer information, database segmentation, segmentation, small business owner, email marketing, medium enterprises
Better Marketing Results with Integrated Multimedia Direct Mail
26/04/2011
marketing, small business, target markets, direct marketing, customer list, business development, engagement marketing, customer database, database segmentation, segmentation, QR Codes, PURL, direct mail, direct response marketing
How to Make your Customer Database your Best Friend
25/10/2010
small business, target markets, customer list, recency-frequency-monetary, marketing tips, business development, customer database, customer information, database segmentation, segmentation