by Patrick Zuluaga, PMZ Marketing [Download Article]
As business managers and owners we often ask the question “How can we improve our search engine results listing with Google and Yahoo?” Most of the time web specialists will reply in their own technical jargon that many of us think is some sort of alien language.
I have written this article so that business managers and owners can understand in their own business language what has to be done and how to view the results from your business prospective.
As a business person we now are in a position to develop a realistic expectation for the search engine optimisation effort. Properly optimized and relevant content that web visitors view will move your web pages in the right direction for your business. By the way, this process takes effect over a period of months and does not happen overnight. Your understanding and appreciation of these concepts and expectations will allow you to take ownership of the business outcomes by driving the actions listed below:
These “behind the scenes” information is updated in meta-tags that the search engine will pick-up and use in the results listing.
Completion of your optimised keyword phrases in your web pages will improve your search results listing over time as web visitors find and view your content on the Internet.
Keep in mind that in order to get real business results from the increase in web visitors you must provide content that resonates with your target customers and drives them to take the ‘call to actions’ to begin the process of converting their interest into your customer.
Apply these guidelines and you will get Better Marketing Results for your search engine optimisation efforts.
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