Future Proofing your Online Web Presence Investment

To outperform your eBusiness investment, you need to make sure that your Graphical User Interface (GUI) will survive any new display requirements such as; web browsers, G3 phones, TV screens and others.

Future requirements might be as simple as adding a print function or changing the colour scheme of the entire website. PMZ Marketing implements XHTML and CSS on all our online web business presence solutions to save you time and money.

XHTML Compliance

What is XHMTL?

“XHTML” is an acronym for “Extensible Hypertext Markup Language”.

XHTML is the next generation of HTML and is a hybrid between HTML and XML. XML was designed to describe data. HTML was designed to display data. XHTML is the marriage of these two languages in order to benefit from both.


  • Better Search Engine Ranking
  • Facilitates cross-browser and cross-channel compatibility
  • Future Proofing Web Content and its applications.

Document developers and user agent designers are constantly discovering new ways to express their ideas through new markup. In XML, it is relatively easy to introduce new elements or additional element attributes. The XHTML family is designed to accommodate these extensions through XHTML modules and techniques for developing new XHTML-conforming modules (described in the forthcoming XHTML Modularization specification).

These modules will permit the combination of existing and new feature sets when developing content and when designing new user agents.

Alternate ways of accessing the Internet are constantly being introduced. The XHTML family is designed with general user agent interoperability in mind. Through a new user agent and document profiling mechanism, servers, proxies, and user agents will be able to perform best effort content transformation.

Ultimately, it will be possible to develop XHTML-conforming content that is usable by any XHTML-conforming user agent.

Use of CSS Framework

What is CSS?

“CSS” is an acronym for “Cascading Style Sheets”.

It’s a Language used to describe how web content should be formatted.

Why CSS?

  • Better Search Engine Ranking
  • Facilitates cross-browser and cross-channel compatibility
  • Future Compatibility
  • Faster page rendering
  • Ensures Design Consistency
  • Provides Design Flexibility
  • Reduces page size

Primarily this framework is used to separate the layout and styles of a web document from the data or information. By separating layout from content, web documents become smaller in size, since presentation information is not included on the actual document.

Google’s cached page feature never actually goes higher than 101k. By only having content in your web document, search engine robots can index your content more efficiently.

CSS provides a means for the website to be rendered to screens, mobiles or hand-helds, and even print. As new devices become available, there is no need to create a new website to cater for a new channel. You simply just write a new style sheet that will render your site’s content onto the new device.

Traditionally a web document may link to a number of style sheets such as a web style sheet and print style sheet when users activate the print preview on their web browser, the print style sheet is then applied to the document and content then becomes more printer-friendly.

Contact Details

PMZ Marketing

Email: Contact Us

Mobile: 0403 436 889 (Australia)

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