Packaging is a central element in brand experience. It allows consumers to touch, feel and even play with the packaging. Package design is a rich and challenging discipline that has to convey identity, inform, protect, and sell. It is the last chance the brand has to influence the potential customer.
This is how PMZ Marketing views packaging design – packaging must be up to the job of selling and immersing the consumer in your brand experience.
Our packaging design services include:
- Strategic alignment of all packaging with desired brand experience
- Strategic packaging concepts
- New products / Brand Strategies