by Patrick Zuluaga, PMZ Marketing [Download Article]
Unlike traditional approaches to marketing where you specifically target prospects with direct response offers, engagement marketing allows your audience and potential customers to interact with you and shape how they would like to communicate with you. Engagement marketing begins when an interested person takes an action to begin an interaction with you.
Engagement means someone is interested in listening to you, and you must engage that person in order to achieve your business objective while fulfilling their interest.As a commercial entity you will implement engagement marketing to drive your interested audience toward one of the following two key business objectives:
Here are the 7 easy tips on engagement marketing to attract customers:
Remember, once you have an interested community engaging with you, make sure you keep the lines of communication going, learn and adjust your strategy to ensure your engagement marketing will delivery bottom-line results to your business by increasing your customer base and repeat sales from your engaged customers.
If you need any assistance or clarification or simply would like to comment on any points on this article, please feel free to contact me and drop me a line.
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