by Patrick Zuluaga, PMZ Marketing [Download Article]
Yes, I used the term “to engage with your target customers” because it is a key point in ensuring that your email marketing efforts are successful. Engagement encourages your readers to interact with you and make the conversation a “two-way street”. Engagement helps you understand their issues so that you can communicate relevant messages to build your brand and image, create loyal customers and opportunities with increasing revenues and better marketing results for your efforts.
Email marketing will grow your business when you focus first on the value you can deliver to your readers and provide them the options of engaging with you.
Here are some reasons why you should use email marketing in your communications strategy:
In conclusion, when implementing an email marketing program that engages with your audience you must remember to listen to what is being said and take on-board the comments as marketing research feedback. This valuable engagement loop-back will allow you to improve your ability to send out more relevant message that will further build your audience relationship and foster your business growth.
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