by Patrick Zuluaga, PMZ Marketing [Download Article]
You have a website and you are looking at implementing Search Engine Marketing (SEM) to build web visitor traffic. Before investing in Search Engine Optimization (SEO) and or Search Engine Advertising (i.e. Google AdWords) you need to ensure that your website is business ready! You must have an online web business presence that is ready to convert your web visitors.
If your web business presence is not optimised to convert your web visitors the money you spend in any form of search engine marketing is wasteful. It is the worst possible scenario, after spending heaps of money to get web visitors to your website they will just bounce back out of your site because you failed to capture their interest and did not provide an compelling ‘call to action’.
To ensure you are in a position to effectively convert your web visitors you will need to act on the following four points:
It is only when you have understood and implemented these points will you now be in a position to invest in search engine marketing.
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