by Patrick Zuluaga, PMZ Marketing [Download Article]
You may be thinking on cutting back on your marketing efforts - think again now is not the time to pull back on your marketing! During economic turbulence, customers need reassurance and are most concerned about meeting their needs while minimising risks. Therefore, marketing messages should be aligned with safety and risk avoidance. Here are ten marketing tips to attract more customers in these difficult times:
Marketing Challenges of Small & Medium Enterprises (SMEs)
29/08/2012
marketing, small business, target markets, marketing plan, direct marketing, small business challenges, customer list, RFM, recency-frequency-monetary, marketing tips, business development, engagement marketing, customer database, customer information, database segmentation, segmentation, small business owner, email marketing, medium enterprises
What is Preventing Growth for Small Businesses?
14/12/2011
marketing, small business, target markets, sales, sales conversions, marketing plan, small business challenges, marketing programs, marketing tips, business development, engagement marketing, customer information, database segmentation, small business owner
Better Marketing Results with Integrated Multimedia Direct Mail
26/04/2011
marketing, small business, target markets, direct marketing, customer list, business development, engagement marketing, customer database, database segmentation, segmentation, QR Codes, PURL, direct mail, direct response marketing