Search Marketing involves increasing a web site’s visibility across major search engines and directories through a combination of search engine optimisation and paid search advertising – in other words, it is about how easily your target consumers can find you when they are searching for your products and services on the Internet.
In order to optimise sites for return on investment, PMZ Marketing obtains ROI metrics from clients including:
This will allow PMZ Marketing to fine tune activity to focus on the client’s bottom-line; factors affecting ROI include:
A good bid management tool with ROI optimisation can easily adjust paid search advertising according to client CPA (cost per acquisition) goals. PMZ Marketing will recommend specific bid management software (where required) so we can set maximum bids in line with CPA goals.
Marketing Challenges of Small & Medium Enterprises (SMEs)
29/08/2012
marketing, small business, target markets, marketing plan, direct marketing, small business challenges, customer list, RFM, recency-frequency-monetary, marketing tips, business development, engagement marketing, customer database, customer information, database segmentation, segmentation, small business owner, email marketing, medium enterprises
Better Marketing Results with Integrated Multimedia Direct Mail
26/04/2011
marketing, small business, target markets, direct marketing, customer list, business development, engagement marketing, customer database, database segmentation, segmentation, QR Codes, PURL, direct mail, direct response marketing