Better Marketing Tips

Getting Consistent Referrals Date: 29-Jul-2021

Ask your customers for their help in getting referrals! Let all your customers and network of contacts know that their referrals are important to your business. Make sure you can track their referrals, keep them updated and show your gratitude for their efforts.

If you require assistance in getting consistent referrals - Contact Us to achieve Better Marketing Results!

Use Social Media to Encourage Sign-ups Date: 12-Sep-2020

If you already have Twitter followers or a Facebook page, ask your followers to sign up for your email alerts. Explain that the emails will include information and offers not available anywhere else. You can make it part of your loyalty program or a separate benefit if you don't have a loyalty program.

If you require assistance with using social media communications - Contact Us to achieve Better Marketing Results!

Marketing is Business Development Date: 11-Jun-2017

What are you going to do to improve the effectiveness of your promotional marketing? For effective and practical ideas to achieve better marketing results visit our Marketing Resource Library or

Contact PMZ Marketing to achieve Better Marketing Results!

Use 'Long-Tail' Search Keywords that Drive Traffic and Generate Sales Leads Date: 08-Sep-2013

Long-tail is a longer keyword phrase that is more specific and targeted. These keyword phrases reveal more of the searcher’s intention. Making it easier to understand what the searcher is looking for when they use a long-tail keyword phrase to find your business.

If you need assistance with your search engine optimisation - Contact PMZ Marketing to achieve Better Marketing Results!

Create a Marketing Calendar Date: 02-Jun-2013

Use a marketing calendar as a management tool to ensure your social media posts, marketing programs and campaigns are run as scheduled to deliver business development growth for your company.

For Better Marketing Results - Contact PMZ Marketing

Improve your Email Marketing using Personalisation Date: 27-Jan-2013

  1. Greet your readers using their first name and use their name again within the message when appropriate
  2. Visualise your reader and write to your reader as if they are your only recipient
  3. Write in a conversation style and avoid self-promotion
  4. Tailor your emails to be relevant to your recipient

If you require any assistance improving your email marketing -

Contact PMZ Marketing

to achieve Better Marketing Results!

Promote your Web Business Presence Date: 17-Jan-2013

Think Many business owners miss this step or make a half-heartedly move in this direction. It is the worst thing you can do for your online business success.

If you want to be successful online you must promote your online web business presence!

Here are some proven techniques to promote your online web business presence:

  1. Email Marketing and eNewsletters
  2. Social Media Interaction and Engagement
  3. Search Engine Optimisation of your Web Pages
  4. Google Places and Maps
  5. Online Directories
  6. Marketing Collateral
  7. Email Signature
  8. Pay Per Click Advertising

If you require assistance with Promotion of your Online Web Business Presence - Contact Us to achieve Better Marketing Results!

Landing Page Make it Work for You! Date: 05-Dec-2012

You must maintain a message match with your driving point or campaign. Deliver on what you promised for your potential customers on their post-click experience. When there is a mismatch between your marketing campaign and their landing experience, it will adversely impact your credibility and any hope for successful conversions

For Better Marketing Results - Contact PMZ Marketing

Lead Generation using Workflows Date: 09-Nov-2012

Automate your sales lead generation using workflows to nurture your prospects into customers. Implement your lead generation workflows with auto-responders and email campaign streams to educate and motivate your prospects to take your ‘call to actions’.

If you require assistance with your lead generation workflows - Contact Us to achieve Better Marketing Results!

Grow your Prospect Database Date: 09-Sep-2012

It is vital that your business keeps growing your prospect database. Consider running a multi-media promotional program to build your contacts with an integrated competition type campaign.

Need assistance with your multi-media integrated promotional campaigns - Contact PMZ Marketing to achieve Better Marketing Results!

Beware of Running Promotions on Facebook without Knowing the Rules Date: 19-Aug-2012

Many business running promotions on Facebook ignore this rule "You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant." Facebook reserves the right to remove the page for such offences.

Get your Facebook promotions right - Contact PMZ Marketing to achieve Better Marketing Results!

Set Up a Custom Facebook Landing Page Date: 22-Jul-2012

Have a clear business development strategy for your Facebook marketing — just getting “likes” won’t cut it. Make sure you have a defined conversation strategy that is integrated with your web presence. Track, measure performance and fine-tune for better results.

If you require assistance with your Facebook Marketing Strategy - Contact Us to achieve Better Marketing Results!

Why use Google AdWords for your business? Date: 04-Jul-2012

PMZ Marketing Tip: Why use Google AdWords for your business?

  • Allows you to drive traffic to your web site rapidly
  • Increase web conversions to grow your business

For Better Marketing Results - Contact PMZ Marketing

Optimize your HTML Emails for Mobile Phones Date: 04-Jul-2012

The typical mobile email inbox allows about 128px to 480px in width for your message. Keep your subject line to 25 characters and test how your images display on your target mobile phones..

If you require assistance with optimizing your HTML emails for mobile phones - Contact Us to achieve Better Marketing Results!

Is your Online Web Business Presence Mobile Friendly? Date: 06-Jun-2012
  • Nearly 100% of Smart Phone Users use the Mobile as their Primary Internet Access Point
  • Mobile Internet Use is Predicted to Surpass PCs within 2 Years

Do not seat on the fence and lose web business traffic that brings business for your organisation.

Now is the time to development and implement mobile and tablet (iPad) friendly versions of your online web business presence.

If you require assistance with your mobile and tablet friendly web presence - Contact Us to achieve Better Marketing Results!

Improving your Web SEO Results Date: 10-May-2012
  • Write relevant web content for your target market
  • Use appropriate keywords for each of your web pages
  • Keep your web content straight to the point and compelling for your intended potential customer

If you require assistance with your email marketing - Contact Us to achieve Better Marketing Results!

Make your Email Marketing Messages Worth Reading Date: 15-Apr-2012
  • Understand and profile your target audience/market
  • Deliver a message that is useful and engaging with your recipients
  • Be informative and educational in your promotions
  • Make your recipient feel special, important and privileged

Send to the right people, the right message, with the right offer, at the right time and you will get the right response.

If you require assistance with your email marketing - Contact Us to achieve Better Marketing Results!

Consider Using Multi-Step Web Forms Date: 05-Apr-2012

Do you absolutely require a heap of information to be provided on your web form? If so, you might want to split up the questions into a web form with two or more steps or stages of completion. With multi-step web forms, information provided in the earlier steps can be used to encourage the completion of their information submission.

If you require assistance with your 'call to action' web forms - Contact Us to achieve Better Marketing Results!

Adjust your Facebook Timeline Application Tabs Date: 01-Apr-2012

Make sure you rearrange your Facebook Timeline application tabs so that your web contact us form is in the top row to be clearly visible to your visitors.

If you require assistance with your social media marketing - Contact Us to achieve Better Marketing Results!

Your Marketing Message must have both Emotional Appeal and Rational Justification Date: 06-Mar-2012

You must reach your target customer on an emotional level and at the same time persuade them with logic and reason.

If you require assistance with your marketing messages - Contact Us to achieve Better Marketing Results!

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