Better Marketing Tips

Use Google Alerts for your Business Date: 09-Jan-2012

Google Alerts enables you to easily monitor the Internet for your selected keywords, sending you email messages when these keyword phrases are being used.

Google Alerts is useful for business owners and managers who don’t have the time or resources to proactive monitor the Internet for specific keywords that are meaningful to your business. Google does the searching for you!

For Better Marketing Results - Contact PMZ Marketing

Emphasize your Call to Action Date: 06-Dec-2011

Your offer is the critical component of securing the sale. Make your offer copy clear with emphasis on the corresponding ‘Call to Action’ on your web landing page or promotional email so it will stand out.

Use white space or a box around it with some sort of contrast to point out where the visitor needs to focus to acquire the item.

Finally, make sure you spell out exactly what will happen when someone fills out the form or clicks on the ‘Call to Action’ link.

For Better Marketing Results - Contact PMZ Marketing

What is Social Media Marketing? Date: 27-Nov-2011

It is the methodical use of marketing on social media channels with integrated communications techniques to achieve specific promotional objectives for an organisation.

Make sure you have documented objectives for your social media channels with measureable KPIs to track your success.

If you require assistance with the development of your social media objectives and KPIs - Contact Us to achieve Better Marketing Results!

Applying RFM Metrics to Email Marketing Date: 23-Oct-2011

When done correctly, a Recency-Frequency-Monetary (RFM) segmentation strategy applied to email marketing has significant impact on increasing customer engagement, sales revenue, profit margins and lifetime value. Use RFM metrics to segment and target your most valuable customers' with relevant information and offers based on their order history and behaviours.

If you require assistance in getting consistent referrals - Contact Us to achieve Better Marketing Results!

Small Business Marketing Date: 03-Oct-2011

"Many small-business owners have only enough time to approach marketing as a one-time deal, or they view it as a responsibility that can be tended to once in a while. Running your small business is an arduous labor of love, but promoting your company continually and with new, targeted efforts is necessary to connect with new customers and stay top-of-mind with current ones." Sandra Rand

If you require assistance with your Marketing - Contact Us to achieve Better Marketing Results!

Six Steps to make your Promotional eNewsletters Achieve Results for your Business Date: 03-Oct-2011
  1. Brand your "Sent From" Line
  2. Attract with an Interesting Headline
  3. Provide Relevant and Useful Content
  4. Engage with Supporting Images
  5. Provide a Powerful and Compelling Call to Action
  6. Test, Adjust and Improve

If you require assistance with your eNewsletters - Contact Us to achieve Better Marketing Results!

Conquer the Top 6 Small Business Marketing Challenges Date: 18-Sep-2011

At the recent Inner West Business Expo I gave a presentation titled "Conquer the Top 6 Small Business Marketing Challenges". In the session, I provided practical and implementable guidance on how you can overcome these challenges. Find out how you can conquer these challenges:

If you require assistance with your marketing challenges - Contact Us to achieve Better Marketing Results!

Remember Content is always the King Date: 04-Sep-2011

In all your marketing messages always remember that content is the king! Make sure your content addresses the following:

  • What emotions are affecting your target audience?
  • Who is your ideal customer?
  • What are their frustrations?
  • What will you do for them?
  • Provide an overview of your solution, product or service
  • Describe the benefits they will receive

If you require assistance with your marketing messages & content - Contact Us to achieve Better Marketing Results!

Does your Position Statement answer these 3 Critical Questions? Date: 22-Jul-2011
  1. How do you define your business?
  2. What makes your business different?
  3. What are your unique benefits?

Make sure your position statement is;

  • Relevant
  • Achievable
  • Differentiating
  • Credible
  • Inspiring

If you require assistance with your postion statement - Contact Us to achieve Better Marketing Results!

Use Google Alerts for Online Marketing Intelligence Date: 10-Jul-2011

Google Alerts is a free marketing intelligence tool used to monitor usage of your brand name, selected industry terms and your competitors.

Using this free tool will enable you to easily monitor the Internet for the desired keywords with Google sending you email alerts when these keywords are being used

Set-up your own Google Alerts to gather marketing information from the Internet as follows:

  1. Pick a few industry terms for gathering alerts
  2. Set up Google Alerts for each
  3. Monitor the alerts and take action as appropriate

If you require assistance with your Google Alerts - Contact Us to achieve Better Marketing Results!

Maximise the Value from your Customer Database Date: 06-Jul-2011

Target your most receptive customers by segmenting using RFM!

  • Recency - date from the last purchased
  • Frequency - number of purchases during a defined time interval
  • Monetary Value - total amount purchased from a defined time interval

Read “Use your Customer List for Better Sales Results” article for details.

For Better Marketing Results - Contact PMZ Marketing

The 3 Key Steps in Building a Keyword Strategy for your Online Web Business Presence Date: 03-Jul-2011
  1. Select a list of 5 keywords/keyword phrase relevant for your target market and your business
  2. Select the keywords based on relevance balanced against competitive difficulty
  3. Optimise your web content with the appropriate keywords for the webpage

For Better Marketing Results - Contact PMZ Marketing

Improve Your Lead Generation Process Date: 26-Jun-2011

Use more than one lead generation web-form on your online web business presence. Consider placing lead forms in several strategic locations on different web pages. Providing lead forms on each product/service pages and on other key pages allows you to track where the lead form was completed and provides useful information as you contact that lead.

For Better Marketing Results - Contact PMZ Marketing

Web Visitor Acquisition Date: 06-Jun-2011

Web visitor acquisition activities are critical to building higher levels of interested traffic to your online web business presence. The objective of web visitor acquisition programs is to generate awareness and sufficient interest to visit your web presence.

If you require assistance with your web visitor acqusition programs - Contact Us to achieve Better Marketing Results!

Success for your Online Web Business Presence depends on Three Factors Date: 05-Jun-2011
  1. Visitor Acquisition - getting interested and qualified visitors to your web presence
  2. Conversion Action - persuading your visitors to take the desired action on your web page
  3. Client Retention - strengthening the customer relationship and increasing the lifetime value of the client

If you require assistance with your online success factors - Contact Us to achieve Better Marketing Results!

Tips to achieve Better Marketing Results with your pay-per-click (PPC) Advertising Date: 29-May-2011

It is crucial to write relevant and compelling content for your pay-per-click (PPC) advertising to ensure self-qualified and interested web visitors will act on your ‘Call to Action’.

Here is a list of recommended tips to achieve Better Marketing Results with your PPC Advertising:

  1. Select and use a keyword for the title and content
  2. Think target market for your display URL
  3. Capitalisation makes your advertisement stand-out
  4. Talk benefits not features for your target market
  5. Use price to self-qualify interest
  6. Provide an offer with your advertisement
  7. Use action words with your compelling call to action
  8. Make sure you test and refine for Better Marketing Results

If you require assistance with your pay-per-click (PPC) advertising - Contact Us to achieve Better Marketing Results!

Guidelines to Target your Social Media ROI (Return On Investment) Date: 27-May-2011
  • Establish clear marketing goals
  • Define & organise your metrics (KPIs)
  • Determine a dollar value to be achieved
  • Build automation with technology
  • Track, measure and adjust

If you require assistance with your social media guidelines - Contact Us to achieve Better Marketing Results!

Tips for a Google Places Page Date: 16-May-2011

Use Google Places to create your own free business listing. Google's search results ranks business listed on Google places on top of page one for the location in the search query. They'll find your business information: address, hours of operation, even photos of your business or products. It's easy and it is free! Read our Five Tips for a Google Places Page
If you require assistance with Google Places - Contact Us to achieve Better Marketing Results!

Five Tips for a Google Places Page Date: 15-May-2011
  1. Use your business URL - fairly obvious to increase traffic to your web presence for more information and to convert them to a customer
  2. Use keywords for your description - write a relevant and compelling description of up to 200 characters with your main keywords/keyword phrases.
  3. Use images and videos - add up to 10 photos and up to five videos that add value and make your business stand out
  4. Use the Google Place marker accurately for your location - the location pointer will enable potential customers to see your exact location on Google Maps in relation nearby landmarks
  5. Verify ownership for location - ensure that you claim ownership of the Google Places page for your location so that you can then manage the information periodically

Easy Google References:

If you require assistance with Google Places - Contact Us to achieve Better Marketing Results!

Optimise your Email Auto-Responder Date: 01-May-2011

Once your web visitor signs up, what happens next? Are your subscribers seeing your company in the best possible light?

Make sure the set-up of your email auto-responders triggers an immediate confirmation response that sets their expectations and provides relevant information so they will look forward to your future communications with them.

While you are at it - have you considered sending an email series to help build your relationship with your new subscribers?

If you require assistance optimising and developing your welcome email series - Contact Us to achieve Better Marketing Results!

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