Better Marketing Tips

Use Emotive Language in your Marketing Copy Date: 26-Jun-2010

Instead of focusing on what you are trying to sell, start focusing on the psychology of your target market and customers. Focus on your customers’ emotions, their needs, their desires and aspirations. Tap into their thoughts and understand what's on their minds. Wrap what you are selling around these emotions and write what they already want in your marketing copy!

For Better Marketing Results - Contact PMZ Marketing

Utilise your Daily Email Messages Date: 26-Jun-2010

Every day you send email communications - why not use these transaction messages to promote your business or offerings? Incremental business from transactional email messages helped increase revenue by 15% for one online retailer.

For Better Marketing Results - Contact PMZ Marketing

Use Emotive Language in your Marketing Copy Date: 26-Jun-2010

Instead of focusing on what you are trying to sell, start focusing on the psychology of your target market and customers. Focus on your customers’ emotions, their needs, their desires and aspirations. Tap into their thoughts and understand what's on their minds. Wrap what you are selling around these emotions and write what they already want in your marketing copy!

For Better Marketing Results - Contact PMZ Marketing

Understand that Do-It-Yourself Marketing can be Expensive. Date: 26-Jun-2010

Yes, we need to be a tough competitor in a weak economy, however, during this difficult economic times we need to be smarter than ever. While there is much you can do yourself to market, it is still not a game for amateurs. There are various levels of consultant support, but for greater return on the investment, buy the best marketing expertise you can afford.

For Better Marketing Results - Contact PMZ Marketing

Test, Test and Test Again Date: 26-Jun-2010

A key step in a marketing campaign is to make sure that you test your marketing message with your target market before you commit to a full-scale campaign. Measuring and tracking the results against your business objective for your effort will allow you to manage and achieve Better Marketing Results.

For Better Marketing Results - Contact PMZ Marketing

Social Network Marketing Date: 26-Jun-2010

Meeting new people, getting to know them, and exchanging business cards takes place everyday at conferences, business and networking meetings. Social networking is no different except that it happens online where the world is open to anyone with a computer. You can start by creating a business page on FaceBook or Twitter.

For Better Marketing Results - Contact PMZ Marketing

Sharing with Social Networks Date: 26-Jun-2010

Make sure your web pages and eNewsletters can easily be shared with the social networks of your web visitors and readers. Adding this digital functionality will increase your promotional reach by allowing people to share your content with their own social networks.

For Better Marketing Results - Contact PMZ Marketing

Recession Proof Marketing Date: 26-Jun-2010

During tough economic times customers need more reasons to make an acquisition. It is the worst time to slow down on your marketing. Be creative in reaching out to customers with a variety of cost effective communication mediums. Integrate cross-media marketing delivers a more consistent and persistent approach. Recent findings from Jupiter Research reports that integrated marketing tactics can boost responses nearly four times when used with direct response offers.

For Better Marketing Results - Contact PMZ Marketing

Marketing is Business Development Date: 26-Jun-2010

Understand that marketing generates business development opportunities. This is the end-objective of marketing to build qualified prospects that convert into sales revenue. You must make the time for marketing to grow your business. Marketing does not have to be complicated or time consuming. Every business must develop a marketing engine that can be managed and fine-tuned with a planned effort of a couple of hours per week.

For Better Marketing Results - Contact PMZ Marketing

Marketing Copy Writing Date: 26-Jun-2010

Does your marketing copy resonant with your target market and get them to take action from your message? John Carlton is one of the highest paid and among the most successful marketing copy writers has an eight-point guide to powerful copy writing. Do you want to know what these eight-points are?

For Better Marketing Results - Contact PMZ Marketing

Recession Proof Marketing Date: 26-Jun-2010

During tough economic times customers need more reasons to make an acquisition. It is the worst time to slow down on your marketing. Be creative in reaching out to customers with a variety of cost effective communication mediums. Integrate cross-media marketing delivers a more consistent and persistent approach. Recent findings from Jupiter Research reports that integrated marketing tactics can boost responses nearly four times when used with direct response offers.

For Better Marketing Results - Contact PMZ Marketing

Measure Marketing Results Date: 26-Jun-2010

Review your marketing expenditure and run with promotional campaigns that are working well and trim those that are not effective for your target markets. Ensure you put in place a system to test and fine-tune your marketing messages before committing your allocated budget. Measure results and track your campaigns to allow you to decide what to ramp-up and what to close down.

For Better Marketing Results - Contact PMZ Marketing

Marketing is Business Development Date: 26-Jun-2010

Understand that marketing generates business development opportunities. This is the end-objective of marketing to build qualified prospects that convert into sales revenue. You must make the time for marketing to grow your business. Marketing does not have to be complicated or time consuming. Every business must develop a marketing engine that can be managed and fine-tuned with a planned effort of a couple of hours per week.

For Better Marketing Results - Marketing Copy Writing Date: 26-Jun-2010

Make your Attendance at Networking Events Effective Date: 26-Jun-2010

This is Networking 101, but it bears repeating because no matter how well you know the importance of follow up, very few people actually do it.

For Better Marketing Results - Contact PMZ Marketing

Increasing Repeat Business Date: 26-Jun-2010

Give them a reason to come back for more! Consider including a ‘thank-you’ coupon with every customer purchase and provide them with an incentive or discount that they can receive on a future purchase. You need to nurture the customer relationship by keeping in touch and offering value with every contact you make with your customers. The most cost effective manner to stay in touch with your customers and drive repeat business is with permission based email or e-newsletter marketing. Every business must have email marketing in today’s Internet connected world.

For Better Marketing Results - Contact PMZ Marketing

Improve your Direct Response Marketing Date: 26-Jun-2010

I have listed below a number of proven techniques that will make your direct marketing messages more powerful and profitable for your business:

Headline > ensure that you develop a headline that instantly engages your readers and gets them excited about your offering
Sub-Headline > consider using a testimonial to support your headline
Bullet Points > highlight the customer benefits of your offer not the features
Sentences > use short sentences of two to three lines per paragraph
Johnson Box > create a box (bold coloured borders) with your compelling message and call to action
Indent > your paragraph for emphasis and to highlight that section
Whitespace > make sure your marketing copy has lots of white space
Highlight > use larger size fonts, boldface, underline and italics
Call to Action > this is an absolute must have to increase your response rate, make this clearly stand out for your prospective customer

PS: Use a P.S. (postscript) > reiterate the key benefit with your call to action.

For Better Marketing Results - Contact PMZ Marketing

How will your Business Maintain your Market Presence? Date: 26-Jun-2010

Frequency is crucial for marketing your business. If you disappear off your target markets’ radar screens for any length of time they will forget about you. As your customers and prospects are spending more and more time on the Internet for work and product research, a consistent online presence on those web sites, directories, search engines they use and eNewsletters they read will help your business stay visible day in and day out.

For Better Marketing Results - Contact PMZ Marketing

How is your Marketing Plan? Date: 26-Jun-2010

A new fiscal year is upon us! What are you going to do to take your business forward and upward? Have you updated and prepared your marketing plan? How are you going to make a difference this coming year for your business? What do you plan to do to get a better marketing result?

For Better Marketing Results - Contact PMZ Marketing

Grow Your Subscription Revenue using Triggered Emails and Online Renewals Date: 26-Jun-2010

Businesses that manage subscriptions can benefit from triggered emails by using date-based triggers to remind customers to renew. Automating this process saves time and money. Even more important, using triggered emails can significantly boost your response rates on renewals.

For Better Marketing Results - Contact PMZ Marketing

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