Better Marketing Tips

Sell Benefits not Features Date: 17-Apr-2011

Use an Objectives-Benefits-Features (OBF) chart to convert your features into benefits that will help your target customers achieve their objectives.

  • Objective: This is what the customer wants to achieve
  • Benefit: This is the output generated by the feature and helps achieve the objective
  • Feature: A characteristic of your product or service

If you require assistance with your marketing messages - Contact Us to achieve Better Marketing Results!

Get a Better Understanding of Social Media Networking Date: 10-Apr-2011

To understand social media it helps to have a general idea of the strengths and weaknesses of social media networks - Download The CMO's Guide to The Social Landscape.

If you require assistance with your social media programs - Contact Us to achieve Better Marketing Results!

Building a Successful Customer Prospecting Funnel Date: 04-Apr-2011
  1. Use Incentives and Offers for Customer Acquisition
  2. Reward your Loyal Customers
  3. Leverage Referral Opportunities
  4. Use Social Media for Community Engagement
  5. Integrate Online and Offline Marketing

If you require assistance with your customer prospecting funnel - Contact Us to achieve Better Marketing Results!

Character of a Successful Business Owner Date: 20-Mar-2011
  • Accountability
  • Ownership
  • Passion
  • Organised

If you require assistance with your marketing - Contact Us to achieve Better Marketing Results!

Beware of the Advertising Package Sale Date: 13-Mar-2011

Advertising can be very dangerous for small businesses and yes it can be very good when implemented using direct marketing techniques. You must consider all the marketing communications options available to your business. Clearly identify what you are trying to achieve and who you are targeting to make a more informed decision.

If you require assistance with your direct marketing in advertising - Contact Us to achieve Better Marketing Results!

Six Key Factors for Web Page Content Date: 06-Mar-2011
  • Use AIDA: Attention, Interest, Desire, and Action (Read Article)
  • Content: Keep your web content updated at the very least once a month and if possible once a week or more
  • Spelling: Make the effort to check and correct any mispelled words and grammatical errors
  • Lists: Use bulleted and numbered lists when ever possible
  • Paragraphs: Break content into paragraphs of one to four sentences and avoid long blocks of text
  • Sentence: Keep each sentence brief using ten words or less

PS>> Update your the copyright text in your footer to 2011!.

If you require assistance in keeping your web content updated - Contact Us to achieve Better Marketing Results!

Reduce Risk & Friction Factors that Stops your Web Conversions Date: 02-Mar-2011
  • Offer Free Trials & Demonstrations
  • Provide Clear Guarantees & Easy Return Policies
  • Allow Purchasing Flexibility – Pay by Phone, Fax, Mail or Online
  • Highlight Credentials, Safety Symbols and Certifications
  • Supply Testimonials (i.e. audio & video format)
  • Draw Attention to your Privacy Policy

If you require assistance in reducing risk & friction factors - Contact Us to achieve Better Marketing Results!

6 Reasons Why you should consider Affiliate Marketing for your Busines Date: 13-Feb-2011
  1. It is a performance pay system
  2. It is your own marketing program
  3. You control your marketing messages
  4. Incentivise your affiliates as you see fit
  5. Build additional channels to your markets
  6. Develop advocates promoting your business

If you require assistance in implementing an Affiliate Marketing program - Contact Us to achieve Better Marketing Results!

Four Steps to a Successful Facebook Strategy Date: 06-Feb-2011
  1. Ensure you define your business objective
  2. Drive action by offering engaging and interactive content
  3. Add scale by leveraging promotional events
  4. Measure results against pre-defined KPIs

If you require assistance in developing a successful Facebook strategy - Contact Us to achieve Better Marketing Results!

Integrated with Social Networks Date: 04-Jan-2011

A significant number of your customers and prospects are active on various social networks. This is a fact whatever your views are on FaceBook or Twitter.

Your web pages and your email campaigns need to be able to handle sharing, liking, posting and linking with social networks! Take advantage of the promotional benefits that this will bring by getting additional exposure to new potential customers powered by endorsements from their trusted friends.

Implement technology that will facilitate and make it easy for anyone viewing your web pages or email campaigns to share and reach out to new customer opportunities for your business.

If you require assistance integrating with social networks - Contact Us to achieve Better Marketing Results!

Better Marketing with Better Keywords Date: 04-Jan-2011

Finding the right keywords for your business is crucial to secure better marketing results from your target search driven traffic. Here are three key tips to finding those crucial keywords:

  1. Brainstorm keywords with a group of your target customers
  2. Review & analyse your current search results
  3. Use a selection of keyword research tools
  4. Decide on five on your top keywords to start

If you require assistance with keywords - Contact Us to achieve Better Marketing Results!

Review your Marketing Periodically Date: 03-Jan-2011

It is very important to review the success of your marketing programs periodically. Analyse what is working and what is not working for your business. If a marketing program is not working either scrap the activity and relocate your resources or discover why it is not working and change to better the results. If a marketing program is working discover why it is working and adjust to ramp up and improve your results.

If you require assistance to review your marketing results - Contact Us to achieve Better Marketing Results!

Content is King Date: 12-Dec-2010

Think about how your business provides real benefits for your customers and clients. Next, make sure your marketing messages speak directly to your target customers about the relevant and key benefits they can receive from your products and or service. See 'Remember Content is always the King' for further tips!

If you require assistance with Marketing Messages - Contact Us to achieve Better Marketing Results!

Facebook is about Communications Date: 05-Dec-2010

Don’t make the mistake of using Facebook as simply another channel to your market/s. People use Facebook because they want to communicate certain content with certain people. Respect this and communicate with messages that will interest them and encourage them to share.

If you require assistance with your Facebook Marketing - Contact Us to achieve Better Marketing Results!

Don't be Seduced with Feel-Good Metrics on Facebook Date: 05-Dec-2010

You may have heard this a number of times now - when a business owner proudly proclaims how many likes and friends they have for their business on Facebook.

Don't be fooled, focus on the critical metrics that matter to growing your business - measure conversions from call to actions that create profitable revenue.

If you require assistance with Marketing Metrics - Contact Us to achieve Better Marketing Results!

Seven Steps to Make Marketing with Social Media Effective Date: 21-Nov-2010
  1. Always include a call to action
  2. Offer alternative ways to respond to your call to action
  3. Continous interaction to remain 'top of mind'
  4. Integrate social media with your marketing plan
  5. Social media marketing needs resource and time investment
  6. Personalise your brand with social media
  7. Consider how messages will be rendered in mobile devices

If you require assistance with Social Media Marketing - Contact Us to achieve Better Marketing Results!

Use Google Places to Promote your Business Date: 31-Oct-2010

Google is helping small businesses to get found on its search engine by returning local businesses high in the search engine results page.

Contact Us or call PMZ Marketing for assistance on 0403 436 889 to achieve Better Marketing Results now!

View your Customer Database Date: 17-Oct-2010
  • As a resource asset and a goldmine
  • As a source of marketing intelligence
  • As a tool to build relevance
  • As a means to nurture relationships

If you require assistance with your customer database - Contact Us to achieve Better Marketing Results!

Need more Referrals? Date: 04-Oct-2010

Begin by building an affiliate referral network. Develop a list of potential referral partners that might be good candidates for your target market. These are influential connectors that are credible and likely to refer qualified and sound opportunities.

Negotiate an affiliate referral marketing agreement with these organisations.

For Better Marketing Results - Contact PMZ Marketing

What are the 3 steps for Market Segmentation? Date: 03-Oct-2010
  1. Group potential customers with similar needs and responses,
  2. Target the groups to serve,
  3. Position how your product or service will compete in the market.

For Better Marketing Results - Contact PMZ Marketing

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