Better Marketing Tips

Getting Consistent Referrals Date: 25-Sep-2010

Ask your customers for their help in getting referrals! Let all your customers and network of contacts know that their referrals are important to your business. Make sure you can track their referrals, keep them updated and show your gratitude for their efforts.

If you require assistance in getting consistent referrals - Contact Us to achieve Better Marketing Results!

Don't Overload with Too Much Information Date: 19-Sep-2010

Avoid trying to say everything in your marketing message. No one cares about all the detail. Identify the most important points and keep your message focused on what is most critical - benefits not features!

If you require assistance with your marketing messages - Contact Us to achieve Better Marketing Results!

Use Social Media to Encourage Sign-ups Date: 12-Sep-2010

If you already have Twitter followers or a Facebook page, ask your followers to sign up for your email alerts. Explain that the emails will include information and offers not available anywhere else. You can make it part of your loyalty program or a separate benefit if you don't have a loyalty program.

If you require assistance with using social media communications - Contact Us to achieve Better Marketing Results!

Go Where Your Customers Are Date: 07-Sep-2010

You can find out where your customers are congregating by asking them and by monitoring social networking sites. There is no limit to the number of social networking channels available for your business to leverage in communicating with your customers.

Once you know where they are – go fishing for your customers where they prefer to be not where you are comfortable to be.

Contact Us or call PMZ Marketing for assistance on 0403 436 889 to achieve Better Marketing Results now!

Automate your Twitter Promotion & Marketing Date: 05-Sep-2010

Find and engage with your target Twitter followers & automate your twitter posts!

Take advantage of the recent twitter explosion in popularity - Download Tweet Adder Free Demo Here!

If you require assistance with automating your Twitter marketing - Contact Us to achieve Better Marketing Results!

Reduce the Perception of Risk by offering a Free Demonstration Date: 29-Aug-2010

This is especially good for complex products or solution. You can offer a free demonstration for a limited time or you can provide a demo version.

If you require assistance with improving your marketingContact Us to achieve Better Marketing Results!

Your Business Should Be Blogging on the Internet Date: 26-Aug-2010

Blogs offer an invaluable opportunity for your business to present its insightful, helpful, thoughtful side. Through a Blog, your prospects and customers will get a sense of your company’s culture and vision. Each thoughtful post on your Blog is a public demonstration of your leadership, personal integrity, humour, and business insights that will encourage engagement and interaction with your prospects and customers.

For Better Marketing Results - Contact PMZ Marketing

Build Relationships with Email Marketing Date: 22-Aug-2010

Email marketing allows you to easily and non-intrusively maintain relationships with your customers and nurture your prospects.

If you require assistance with email marketing - Contact Us to achieve Better Marketing Results!

Use Direct Mail to Drive Targeted Web Visitor Traffic Date: 15-Aug-2010

Here are pointers to build interested web traffic with direct mail:

  • Make a compelling offer with personalized copy
  • Provide a clear call-to-action
  • Create a supporting landing page with an easy-to-type URL
  • Push response with a deadline

If you require assistance with direct mail campaigns - Contact Us to achieve Better Marketing Results!

PMZ Marketing Web Business Clients: Adding A Share button to a blog Date: 10-Aug-2010

In this article, you'll learn how to quickly and easily add a "Share This" button to your blog using the popular AddThis service.

Integrating a "Share" button to your blog enables readers to easily refer friends, family and co-workers to your site.

Follow these three steps to add a "Share" button to your blog

Step 1. Edit Blog Layouts

Under Admin > More Customization Options, select Blog Layouts:

Step 2. Select "Blog Post Layout"

Under the Customize Blog Elements header, select the layout you'd like to add the button to.

If you'd like the button to be rendered individually for each post in the blog post list rendered by {tag_postlist}, select the "Blog Post List Layout".

Alternatively, if you'd only like the button to display once the user has clicked through to the detailed view of your blog post, select the "Blog Post Details Layout".

Step 3. Insert the code

Switch to HTML mode and Insert the following code where you'd like the button to render, making sure you replace http://yoursite.com with the root URL of your own site.

For this example, you'll place the code at the end of the default Blog Post layout.

< script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js" > < /script > < a href="http://www.addthis.com/bookmark.php" class="addthis_button" addthis:url="http://yoursite.com{tag_permalinkonly}" addthis:title="{tag_blogposttitle_nolink}" > < img width="125" height="16" style="border: 0pt none ;" alt="Bookmark and Share" src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" / > < /a >

It should look something like this:

Click "Save" to save your changes.

What visitors experience

On the front-end of your blog, a dynamic "Share" button will render at the end of each item in either the blog list or individual post, depending on which layout you added the code to.

Following these three simple steps, you can add this Share functionality to your blog in just seconds. This feature encourages content sharing and can increase traffic to your online business.

PMZ Marketing Web Business Clients: Adding a Facebook Like Button To Your Blog Posts Date: 10-Aug-2010

Adding a Facebook "Like" button to your blog posts is a great way to encourage social media sharing within your community and spread your content across the web.

What's even better is that it takes just seconds to implement.

Step 1. Go More Customization Options > Blog Layouts and select the layout you'd like to render the button on.

If you'd like the button to be included in your list of blog posts rendered by {tag_postlist}, select the "Blog Post List Layout".

Alternatively, if you'd only like the button to display once the user has clicked through to the detailed view of your blog post, select the "Blog Post Details Layout".

Step 2. Switch over to HTML mode, scroll to the bottom of the page and insert the following code:

< !-- Facebook Like Button BEGIN --> < iframe scrolling="no" frameborder="0" src="http://www.facebook.com/plugins/like.php?href=yoursite.com{tag_permalinkonly}&layout=standard&show_faces=false&width=450&action=like&colorscheme=light&height=35" style="border: medium none; overflow: hidden; width: 450px; height: 35px;" allowtransparency="true"> < / iframe > < !-- Facebook Like Button END -->

Replacing "yoursite.com" with your site's actual domain.

Step 3. Save the layout, and you're done

You can find out more about the Facebook "Like" button and it's advanced customization options at: http://developers.facebook.com/docs/reference/plugins/like

Get the Most From Triggered Email Messages Date: 08-Aug-2010
  • Time-Based Triggers: When a web visitor engages with your 'call to action' - you might start a time-based sequence of emails
  • Behavior-Based Triggers: When a web visitor views specific products - you might send an email with additional information
  • Transaction-Based Triggers: When a web visitor makes a purchase - you might email a survey requesting feedback.

If you require assistance in using triggered email messages - Contact Us to achieve Better Marketing Results!

PMZ Marketing Web Business Clients: How To Add a TweetMeme button to your Blog Date: 01-Aug-2010

Adding a TweetMeme button to your blog posts is a great way to encourage "retweeting" of your content via the Twitter social network.

The standard TweetMeme button includes a count of how many times your blog post has been retweeted already, plus a clickable "retweet" button for your visitors to quickly and easily share a link to the content.

n just 3 easy steps, you can integrate a TweetMeme button with your blog - let's get started.

Step 1. Edit your Blog Post Layout

Navigate to Admin > More Customization Options > Blog Layouts and select the "Blog Post Layout".

To insert the necessary code, you'll want to switch over to the HTML mode of the online editor.

Step 2. Insert the code

Once you're in HTML mode, scroll to the bottom of the page and insert the following code:

Click here for a version you can easily Copy & Paste.

Replacing "yoursite.com" with your actual domain. Make sure not to remove "http://" from the beginning of the url= parameter, as this will cause the button to function incorrectly.

Step 3. Save the layout

Once you've insert the code, save the layout then switch over to the front-end of your site to see the button in action.

You can find out more about the TweetMeme button and some of it's more advanced customization options at: http://help.tweetmeme.com/2009/04/06/tweetmeme-button/



Increase the Relevancy of your Marketing Content Date: 01-Aug-2010

Knowing the key "pain points" of your target market increases the likelihood that you will deliver relevant marketing messages for your target markets.

If you require assistance in the relevancy of your marketing - Contact Us to achieve Better Marketing Results!

Targeting Benefits to Customers Date: 26-Jul-2010

Make a list of each group of your target customers. Now write down the benefits that they will receive from your products and/or services next to each of your target customers. Getting the benefits right for your target customers is what drives effective messaging.

If you require assistance in targeting benefits - Contact Us to achieve Better Marketing Results!

Metrics for Improving Marketing Effectiveness Date: 18-Jul-2010

To evaluate your marketing's success, look at a combination of metrics to measure. The goal of a market segmentation strategy is creating effective marketing that leads to improved profitability.

  • Customers: Monitor customers generated from your target market segment
  • Revenues: Record revenues by market segment
  • Expenses: Track marketing costs by market segment

For Better Marketing Results - Contact PMZ Marketing

Understand your Sales Conversion Rate Date: 04-Jul-2010

It is critical to know the rate of success for your business in converting sales leads to clients and where most of those leads or prospects come from. This indicates how many qualified prospects you need to "touch" in order to create a sale. Working backwards, you can calculate how many touches generate one lead. Measure conversion based on the total count of all leads generated, not just the ones that turn into new business. The conversion rate can also tell you a lot about the most effective lead sources for business.

If you require assistance in understanding your sales conversion rate - Contact Us to achieve Better Marketing Results!

PS>> I recommend you read my article titled "Double your Conversion Rate with 5 Easy Steps!"

Why Email Marketing? Date: 26-Jun-2010

Because it works!

It is cost effective
• It drives sales up
• It builds relationships
• It allows targeting
• It is measurable

Read “The 5 Step Roadmap to Successful Email Marketing

For Better Marketing Results - Contact PMZ Marketing

Utilise your Daily Email Messages Date: 26-Jun-2010

Every day you send email communications - why not use these transaction messages to promote your business or offerings? Incremental business from transactional email messages helped increase revenue by 15% for one online retailer.

For Better Marketing Results - Contact PMZ Marketing

Use Emotive Language in your Marketing Copy Date: 26-Jun-2010

Instead of focusing on what you are trying to sell, start focusing on the psychology of your target market and customers. Focus on your customers’ emotions, their needs, their desires and aspirations. Tap into their thoughts and understand what's on their minds. Wrap what you are selling around these emotions and write what they already want in your marketing copy!

For Better Marketing Results - Contact PMZ Marketing

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