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Stop wasting your Marketing Efforts! Use AIDA – What is AIDA you might ask? Visit our Marketing Resource Library and read the article to discover the power of AIDA, an acronym for Attention, Interest, Desire, and Action. It is pure gold and when applied will make your marketing copy writing a winner for your customers and for your business.
Call PMZ Marketing to assist you with your marketing efforts on 0403 436 889 or email email@example.com!
Many of you will have read or heard of this quote before by Chris Grosser "Opportunities don't happen. You create them".
In your own business have you developed a process to develop opportunities and drive prospects to your sales funnel?
How are you using marketing to develop your business opportunities? Are you using Direct Response Marketing effectively?
Read our previous blog post at https://www.pmzmarketing.com.au/better-marketing-results/direct-response-marketing for information (Direct Response Marketing).
If you need assistance with your marketing efforts, Contact Us - PMZ Marketing is Better Marketing Results
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The other point that Amazon took time to explain was their FBA (Fulfillment By Amazon). This can potentially be a significant advantage for the seller. Follow the links below for further information:
As a business have you considered or considering listing your products on Amazon Marketplace? Have you listed products on other Amazon Marketplace locations? If so, would you recommend it to others?
PS>> Read a LinkedIn post titled "Key takeouts & insights from the very first Amazon Seller Summit in Australia" by Roger Dunn from MediaCom
by Marc Charette - Google Trusted Photographer
We all know how important Google is for search and for most business owners who’ve clued in to Google My Business knowledge panel, it’s become possibly the single most important digital asset for your business in organic local search.
But what if you could able to publish a mini-blog right on Google search? Think of it like a Twitter post that can be seen as part of your listing info.
Have you claimed (or verified) your business on Google yet?
Firstly, you must have claimed your Google My Business page. If not, start with that. You can’t post if you’ve not claimed. If you have already claimed your Google My Business page, sign in and have a look at the menu options on the right hand side. If you’ve not claimed your business on Google, then you have NO control over how you are represented Google My Business - not good! This is priority #1!
You’re signed in & ready to publish your first post on Google My Business (GMB).
To start your first post, simply click on ‘Posts’ and fill in the following parts:
(*Pro Tip: If you want your post to last longer than the default 7 -10 days, make your post an event that lasts as long as you want it to be live for. At this stage we don’t know what the time limit is as Google has yet to disclose this.)
Finally, preview your post by clicking on the upper right corner of post creation tool to see that it’s exactly how you want it to display and if ready, click create post to publish it.
The two most powerful words...
A call to action truly is a powerful and particularly useful way to increase conversions. My favourite of all, is "Learn More". Did you know that those two words are the most clicked on the web?
Remember, when it comes to local search, never underestimate the power of Google's search.
For more information on Google My Business, commercial photography & Street View virtual tours, feel free to get in touch.
It is my view and experience that the best marketing technique to drive new business development is direct response marketing!
What is direct response marketing? It is a marketing technique designed to generate immediate business results from a promotional offer.You can read my article about using AIDA (Attract, Interest, Desire, Action) to help you prepare your promotional offer from our many articles at our Marketing Resource Library.
Your promotional marketing message or direct response offer will have the following attributes:
Over the years, my clients and I have successfully used direct response marketing techniques using the following communication channels:
I am interested in hearing from you on your own direct response marketing results, what has your experience been in using direct response marketing techniques?
Please share with us and join the discussion.
For those of you in the retail business here are the key dates to plan for your marketing and sales campaigns.
In the lead up to these dates you should be developing your marketing campaigns to drive sales traffic to your web stores.
As always, PMZ Marketing is here to help with anything you need.
Better Marketing Results – Patrick Zuluaga
PS> Signup for your FREE 30-day eMail Marketing offer at www.pmzmarketing.com.au/free-email-marketing-trial-offer-mobile
The Australian Email Marketing Metrics Report has been updated with the latest data from September 2015.
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