Better Marketing Results

The Stronger than My Excuses

Patrick Zuluaga- 08 December 2019

The Stronger than my Excuses Show - "Don't beat yourself up over setbacks...Just don't give up" on Episode 7

If you own a business or running a business you WILL encounter difficulties, setbacks, roadblocks and even failures. What is key to your ongoing success is how you will handle these challenges and use these situations to learn while taking responsibility going forward!

View The Stronger than my Excuses Show - "Don't beat yourself up over setbacks...Just don't give up" Episode 7

#business #businesstips #businesssupport #motivation #inspriation #strongerthanmyexcuses #ajrcounsellingcoachingandconsulting #bettermarketingresults #businessdevelopment #ndccoachingandtraining #pmzmarketing #milestonebelanova #marketing #marketigtips #marketingexpert #advertisingexpert

If you are considering starting your own business or need some advice you should take note of this free service from at Service NSW Woy Woy

Patrick Zuluaga - 28 November 2019

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Thursday, 21 November 2019
Aspiring and existing business owners in the Central Coast can now access a NSW Government one-stop shop Business Concierge service, potentially saving them time and money when starting or expanding a business.

Minister for Customer Service Victor Dominello said the Woy Woy Service NSW Centre would host a three week pilot of the inaugural face to face service on weekdays from 22 November to 13 December 2019.

“Small business is the engine room of the economy which is why Service NSW has transformed from being a one-stop shop for individual customers to also being a one-stop shop for business customers,” Mr Dominello said.

“We know that starting or growing a business can be complicated and stressful, and this service brings everything together in one convenient location.”

Small Business Minister Damien Tudehope said the Business Concierge service would assist businesses with advice and tips on how to start and grow a business.

“This is about government getting out of the way by giving businesses the tools they need to thrive,” Mr Tudehope said.  Member for Terrigal Adam Crouch said Service NSW is transforming the customer experience for business owners as well as local residents.

“Service NSW has been a huge success for Central Coast locals and now the NSW Liberal Government is replicating this success for local businesses,” Mr Crouch said.

“Less time spent dealing with government means more time to develop your business and commence operations. I would encourage local business owners to learn more about this fantastic new initiative and make an appointment at Service NSW Woy Woy.”

The service complements the existing personalised over the phone support from the Business Concierge team and a digital platform which outlines the regulations and licences needed to start a small business across a range of sectors.

The phone service has already helped 5000 customers start or grow their business, with owners of cafes, restaurants and small bars saving up to 86 hours of effort, while slashing the time it takes to start a small bar by almost six months.

Central Coast Customers can make an appointment at the centre or by calling 13 77 88.

MEDIA: William Sparling │ 0408 576 636

More business seminars coming your way in 2020

Patrick Zuluaga - 06 November 2019

We are looking forward to a series of new business seminars planned for in the coming year!

The event survey feedback from attendees on our recently completed seminar "Seminar on Growing Your Business: What You Need to Know" has been overwhelmingly very positive! #marketing #businessdeveloment #pmzmarketing. Photos below courtesy of Jo Hanlon of Mind Your Ps.

If you have any marketing topics that you would like to request us to cover in the planned business seminars and workshops for next year, please let us know using the comments form below.

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Planned Business Seminars and Workshops

Patrick Zuluaga- 24 September 2019
We are planning a series of new marketing and business seminars / workshops in the next twelve months.  Our objective is to provide valuable, relevant and practical information that can be applied by business owners and executive managers to improve the operation and marketing results for their businesses.
Our first seminar of the series is Growing Your Business: What You Need to Know. Have a look at the agenda details and the session speakers.

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If you are interested in attending, please proceed and register your booking here - 

Growing Your Business - What You Need to Know  :: PMZ Marketing

Also, please comment below and let us know what additional business and marketing topics you would be interested in attending.

Collaborating Partner for

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PMZ Marketing Tip: Get Results from your Marketing

Patrick Zuluaga- 05 May 2019

Stop wasting your Marketing Efforts! Use AIDA – What is AIDA you might ask? Visit our Marketing Resource Library and read the article to discover the power of AIDA, an acronym for Attention, Interest, Desire, and Action. It is pure gold and when applied will make your marketing copy writing a winner for your customers and for your business.

Call PMZ Marketing to assist you with your marketing efforts on 0403 436 889 or email!

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Opportunities and You

Patrick Zuluaga - 28 May 2018

Many of you will have read or heard of this quote before by Chris Grosser "Opportunities don't happen. You create them".

In your own business have you developed a process to develop opportunities and drive prospects to your sales funnel?

How are you using marketing to develop your business opportunities? Are you using Direct Response Marketing effectively?

Read our previous blog post at for information (Direct Response Marketing).

 If you need assistance with your marketing efforts, Contact Us - PMZ Marketing is Better Marketing Results

Cheapest Workboots Christmas Sale

Patrick Zuluaga- 18 December 2017
Our online retail client Cheapest Work Boots has announced their Christmas sale specials available at

You can find the following products available for sale:

Checkout their other safety work boots and safety wear at the the cheapest prices!

Update: Amazon Marketplace Australia - a New Sales Channel

Patrick Zuluaga- 14 November 2017
Update: Amazon Marketplace Australia is now live - visit

I attended the Amazon Marketplace Seller Summit Held at Doltone House Jones Bay Wharf Pyrmont. The session was focused on recruiting Small and Medium Enterprises (SMEs) to join the new Amazon marketplace. The Amazon representatives were very clear that they wanted retail businesses (retail and/or online) to consider their marketplace as a new sales channel to "Grow your Business in Australia and Beyond".

During the summit Amazon announced their plan to launch (nope no actual date was announced) simultaneously both the retail side of their business and the marketplace. Small and Medium Enterprises (SMEs) were encouraged to list and sell their products on their coming Australian Amazon Marketplace.

The initial pricing was announced to be $49.95/month (ex-GST) for the seller and an additional referral/commission fee per product sell of between 6% to 15% depending on the product categories. They did mention that an initial discount to these fees would be available for the sellers participating in the launch.

My take on it was for any Australian retail business to consider using the new Amazon Marketplace as an additional sales channel for their products. Any business considering Amazon Marketplace as a sales channel must include a number of variables and decision criteria that must be reviewed and analyzed to work out if it is appropriate to list their products or a selection of their products on the Amazon Marketplace.  Amazon representatives advised that to be successful a sufficient number of competitive products must be listed.  Testing the marketplace with one product was not recommend by Amazon.

Some of the key decision criteria that Small and Medium Enterprises (SMEs) must consider are as follows:
  • Consumer market segments (size of your target market demand versus possible competition from within the marketplace listings)
  • Price points and profit margins (less Amazon sales referral commission fees)
  • Uniqueness of your product
  • Ability to get your product/s into the crucial search/discoverability (buyers searching Amazon for your product)
  • Competitive shipping rates

The other point that Amazon took time to explain was their FBA (Fulfillment By Amazon). This can potentially be a significant advantage for the seller. Follow the links below for further information:

As a business have you considered or considering listing your products on Amazon Marketplace? Have you listed products on other Amazon Marketplace locations? If so, would you recommend it to others?

PS>> Read a LinkedIn post titled "Key takeouts & insights from the very first Amazon Seller Summit in Australia" by Roger Dunn from MediaCom

Facebook Photo Popularity Contests Seed Greek Kouzina

Patrick Zuluaga- 13 August 2017
If you are a small to medium sized business you might wonder how best to gain business with Facebook and may have experimented with Facebook advertising to promote your business.

Rather than expecting an instant convert to a customer which only happens if your product or service is perceived as low risk and no long term commitments.

How about engaging and nurturing your potential customers rather than immediately try to convert them to be a customer? You may have heard the 7x touch points in building customer relationships and social media channels excel in helping you achieve your engagement and brand relationship building.

Develop your Facebook advertisement campaign with engagement in mind with an activity that is fun rewarding and supporting of your business growth?

Here is an example from Seed Greek Kouzina:

"Only 11 days remaining to submit your own photo and/or to vote for your preferred photo of Greek food and cuisine!"

"Our photo popularity contest starts today!
Win a dinner for 4 to the value of $200
Contest period 1/08/2017 - 24/08/2017

Contestants are invited to submit photos of Greek food dishes (limit of one per day) and to encourage their family and friends to vote (one vote per person) on their preferred photo image. The winner will be based on the Greek dish photo image with the most popular votes after the contest period. The winner will be announced on the 25th August 2017"

Visit - or

Google’s Knowledge Panel Adds “Posts"

Patrick Zuluaga- 09 July 2017

by Marc Charette - Google Trusted Photographer

We all know how important Google is for search and for most business owners who’ve clued in to

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Google My Business knowledge panel, it’s become possibly the single most important digital asset for your business in organic local search.

But what if you could able to publish a mini-blog right on Google search? Think of it like a Twitter post that can be seen as part of your listing info.

Have you claimed (or verified) your business on Google yet?

Firstly, you must have claimed your Google My Business page. If not, start with that. You can’t post if you’ve not claimed. If you have already claimed your Google My Business page, sign in and have a look at the menu options on the right hand side. If you’ve not claimed your business on Google, then you have NO control over how you are represented Google My Business - not good! This is priority #1!

You’re signed in & ready to publish your first post on Google My Business (GMB).

To start your first post, simply click on ‘Posts’ and fill in the following parts:

  • A 720px photo to help clearly represent the post’s subject
  • A 4-6 word title
  • Write your post (max 300 words) with a key focus on the first 15 words. That’s all that will show up before clicking through
  • Decide on what to link
  • Options include: Learn More, Buy, Book Now etc.

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(*Pro Tip: If you want your post to last longer than the default 7 -10 days, make your post an event that lasts as long as you want it to be live for. At this stage we don’t know what the time limit is as Google has yet to disclose this.)

Finally, preview your post by clicking on the upper right corner of post creation tool to see that it’s exactly how you want it to display and if ready, click create post to publish it.

The two most powerful words...

A call to action truly is a powerful and particularly useful way to increase conversions. My favourite of all, is Learn More

Remember, when it comes to local search, never underestimate the power of Google's search.

For more information on Google My Business, commercial photography & Street View virtual tours, feel free to get in touch.

Marc Charette
Google Trusted Photographer
0424 357 118

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Contact Details

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Email: Contact Us

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Blog Posts
  1. The Stronger than My Excuses Patrick Zuluaga| 08/12/2019
  2. If you are considering starting your own business or need some advice you should take note of this free service from at Service NSW Woy Woy Patrick Zuluaga | 28/11/2019
  3. More business seminars coming your way in 2020 Patrick Zuluaga | 06/11/2019
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