Better Marketing Results

Small Business Challenges “Fails to plan, plans to fail”

- 28 April 2010

You most likely will have heard this before “businesses that fails to plan, plans to fail”.

It is a simple truth – you need to know where you are going to get there!

Small business owners must recognise that marketing planning is essential to achieving their company’s full potential for success. I am not talking about a huge document that sits in the desk drawer never to be taken out again once it has been prepared.

In small business, you need a practical and concise document that you can refer to regularly. It should not be more than two to three pages long because you need to post it in front of your work space where you can see it and refer to it frequently.

How can you put together such a marketing plan?


Here’s how to build your small business marketing plan:

  1. Define and list your top three marketing objectives
  2. Formulate your marketing strategies for your target markets
  3. Identify the marketing programs needed to implement your strategies
  4. Outline how you will track and measure your marketing results
  5. Create a marketing calendar

The question is - as a small business owner what support would you need to be able to prepare such a plan? or from your experience as a small business owner can you do it yourself? or perhaps you feel you can do without a plan?

What do you think? Let us know your views and comments!

Targeting Potential Customers for Better Marketing Results

- 30 March 2010

As a business owner or manager you are always on the lookout for ways toimprove your business performance. We recognise that achieving Better Marketing Results is working smarter and making your marketing work harder for you and not the other way around.

What are your experiences with?

  1. Marketing above the prospecting funnel to generated qualified sales opportunities and new orders for the business.
  2. Marketing below the prospecting funnel to generate repeat business opportunities and additional orders for your business.


What works and what has not worked?


What can you do to Conquer the Top 6 Small Business Marketing Challenges

Patrick Zuluaga- 17 January 2010
Whatever industry you are in you are likely to encounter the top 6 marketing challenges for small businesses.   As a small business what can you do?   We will have a limited war chest of marketing dollars or even marketing staff at our disposal to tame these challenges. How can we conquer the top 6 small business marketing challenges?
  1. Defining Target Markets
  2. Increasing Repeat Business
  3. Getting Consistent Referrals
  4. Increasing Sales Conversions
  5. Finding Time & Resources for Marketing
  6. Developing a Marketing Plan

Please share with us your own experiences in handling these top 6 small business marketing challenges.


Read the complete article titled "Conquer the Top 6 Small Business Marketing Challenges".

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